Frequently Asked Questions
Winning at eBay with the right descriptions!
eBay is a unique marketplace where trust is everything! Explore our FAQ to learn how to write descriptions that satisfy both the search algorithm and hesitant buyers.
What is the most important part of an eBay description?
Clarity and honesty are paramount. eBay buyers often look for specific details like the product's condition, exact dimensions, and what’s included in the box. A well-structured description that answers these questions upfront reduces 'Item Not As Described' cases and increases positive feedback.
What is the 'Mobile-Friendly' description on eBay?
eBay often clips descriptions on mobile devices, showing only a 'Product Summary.' It is crucial to ensure your first 800 characters contain the most vital information. Our tool focuses on creating a concise summary that passes eBay's mobile-friendly test to ensure your buyers don't have to click 'Read More' to see the essentials.
How do I optimize eBay listings for Cassini (eBay's search engine)?
Cassini rewards listings that lead to sales. To rank higher, use your main keywords in the first sentence of your description. Don't just list keywords; write natural, persuasive copy. Including 'Item Specifics' in the designated fields also helps Cassini categorize your product correctly.
Can I use HTML and custom templates in my eBay descriptions?
Yes, eBay allows HTML, but with strict limitations. Avoid active content like JavaScript or Flash, as eBay blocks these for security. While custom templates can look professional, ensure they are responsive; a complex template that looks broken on a phone will drive buyers away.
Should I include shipping and return policies in the description?
While eBay has dedicated fields for these, it's a good practice to briefly mention your shipping speed and 'no-hassle' return policy at the end of your description. This builds immediate trust, especially for high-value items where buyers are more cautious.
How do I handle descriptions for used or refurbished items on eBay?
For non-new items, transparency is your best sales tool. Describe any scratches, dents, or signs of wear in detail. Being upfront about flaws actually increases buyer confidence because they feel they can trust the seller's honesty.