Criticism and bad comments are the rules rather than the exception for a company with a social media presence. Negative feedback is unavoidable when you have thousands of customers connected to your social media profiles. Whether it's a dissatisfied employee or a misunderstanding, how you manage negative feedback has a big impact on your online credibility. Famous and well-known consumer companies all around the world have led the way in dealing with negative feedback. We can learn how to respond to and act on negative feelings by following in their footsteps before they have a major impact on our online reputation.