What are the best social listening tools for 2025?

Discover 8 top social listening tools for businesses and influencers in 2025–perfect for efficient multi-profile management.
In today's digital age, social media presence can make or break a brand. Whether you're running a startup, managing a growing SME, or handling multiple clients as an agency, keeping a close eye on your social channels is essential. Social listening and monitoring tools are invaluable for understanding your audience, tracking brand mentions, and discovering industry trends in real-time. With countless conversations happening every minute, manually tracking them is nearly impossible–that’s where specialized tools come in.

But with so many options available, which tools should you choose in 2025? In this blog post, we'll introduce you to eight standout social listening and monitoring solutions: Talkwalker, BrandMentions, Keyhole, Iconosquare, NetBase Quid, Awario, and BuzzSumo. Each offers unique features designed to streamline engagement, insight, and profile management. Whether you’re a business owner, influencer, or marketing professional, read on to find the perfect fit for your social media strategy.

Why choose Talkwalker for social listening in 2025?

Talkwalker offers advanced social listening features, helping startups, agencies, and enterprises track brand mentions, analyze trends, and monitor sentiment across over 150 million sources. With powerful AI-driven analytics, Talkwalker empowers teams to gain deep consumer insights, optimize campaigns, and manage their brand reputation effectively in 2025.
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Why choose BrandMentions for social listening?

BrandMentions empowers startups and businesses to track online conversations about their brands, competitors, or products in real time. Its intuitive dashboard offers deep insights, sentiment analysis, and alerts, making reputation management easy. BrandMentions helps you stay responsive and informed, keeping your digital presence strong and connected.
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Why choose Keyhole for smarter social listening?

Keyhole is a powerful social listening tool for startups, brands, agencies, and enterprises looking to monitor and analyze multiple social media profiles. With real-time hashtag tracking, influencer reporting, campaign analytics, and easy-to-read dashboards, Keyhole simplifies social media management and helps you understand your audience to boost your results.
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Why should you choose Iconosquare for 2025?

Iconosquare is a leading social listening tool perfect for startups, agencies, and enterprises in 2025. Easily monitor multiple profiles across Instagram, Facebook, LinkedIn, and more. Iconosquare offers in-depth analytics, automated reporting, and engagement tools, making social media management efficient and insightful for any business.
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Why NetBase Quid stands out for social listening!

NetBase Quid is a robust social listening platform trusted by startups, agencies, and enterprises. It offers powerful analytics, AI-driven insights, and customizable dashboards. It helps you monitor brand sentiment, track trends, and analyze competitors, making it easier to manage multiple social media profiles efficiently in 2025.
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Why Awario is a top pick for social listening tools!

Awario is a robust social listening tool perfect for startups, SMEs, and agencies. By tracking mentions across the web in real-time, it helps brands discover conversations, analyze sentiment, and identify trends. Awario's analytics empower you to boost engagement, manage reputation, and stay ahead of competitors, all from a single, intuitive dashboard.
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Why choose BuzzSumo for social listening in 2025?

BuzzSumo is a top social listening tool ideal for startups, influencers, and businesses in 2025. It helps you monitor online trends, track brand mentions, and discover popular content across social networks. With robust analytics, topic alerts, and competitor analysis, BuzzSumo empowers smarter decision-making and engagement to boost your social media strategy.
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Why should Awario be your go-to tool in 2025?

Awario stands out as a top social listening tool, ideal for startups, SMEs, influencers, and agencies. It monitors social media and web mentions in real time, helping you track brands, competitors, and trends. Awario’s powerful analytics offer actionable insights, making reputation management and engagement effortless for businesses of any size.
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Which social listening tool fits your marketing goals?

Selecting the right social listening and monitoring tool can transform how you manage your online presence and respond to your audience in real-time. From robust analytics to intuitive dashboards and in-depth sentiment analysis, each of these tools offers significant value for businesses, startups, agencies, and growing influencers. As the social landscape continues to evolve in 2025, staying ahead means investing in solutions tailored to your specific needs and goals.

No matter your industry or audience size, tools like Talkwalker, BrandMentions, Keyhole, Iconosquare, NetBase Quid, Awario, and BuzzSumo empower you to monitor conversations, understand trends, and optimize engagement. Take the time to evaluate which platform delivers the insights and features you need–your future brand reputation and growth depend on it.
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FREQUENTLY ASKED QUESTIONS

What are top social listening tools?

Discover the best social listening and monitoring solutions for your brand. Find answers to common questions in this helpful FAQ section.
Social listening is the process of monitoring and analyzing online conversations about your brand, competitors, or industry to gain valuable insights.
Most tools support popular platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and even forums, blogs, and news sites.
Absolutely! Many tools are designed for agencies or enterprises to manage and monitor multiple clients' social media profiles efficiently.
Social monitoring helps startups track brand reputation, engage with customers, and identify market opportunities early on.
Yes, some tools offer free plans with basic features, making it easy for startups and small businesses to get started.
Influencers can track mentions, analyze sentiment, and better understand their audience to improve content and engagement.