What are the best social listening tools for businesses?

Discover 8 top social listening tools for startups, agencies, and brands managing multiple social media accounts.
In today’s hyper-connected world, understanding what your customers are saying online is more important than ever. Whether you’re a startup, small business, influencer, or a large agency, social listening and monitoring tools provide invaluable insights. These platforms help you track brand mentions, analyze sentiment, and keep a pulse on the conversations relevant to your business across social media and the web. With so many voices and opinions being shared online daily, the right social listening tool can be a game-changer for your digital strategy and reputation management.

In this article, we’ll explore 8 of the best social listening and monitoring tools available in 2026: NetBase Quid, Falcon.io, Keyhole, SentiOne, Reputology, Talkwalker Alerts, Hootsuite Insights, and Crimson Hexagon. Each platform comes with its own set of features tailored to different needs, from real-time monitoring to in-depth analytics and cross-channel integrations. Read on to discover which tool can best help elevate your brand’s social media strategy and foster stronger connections with your audience.

Why choose NetBase Quid for social listening?

NetBase Quid is a top-tier social listening platform, offering deep analytics to help businesses, startups, and agencies monitor online conversations. It leverages AI to deliver real-time insights, track trends, and understand customer sentiment. Ideal for managing multiple social profiles and boosting your brand’s online presence with data-driven decisions.
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Why choose Falcon.io for social listening today?

Falcon.io is an all-in-one social media management platform perfect for startups, businesses, and agencies managing multiple profiles. Its advanced social listening tools help you monitor brand mentions, engage audiences, and analyze trends with ease. Falcon.io's intuitive dashboard simplifies workflow and offers actionable insights for smarter decisions.
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Why choose Keyhole for social listening success?

Keyhole is a powerful social listening and monitoring tool ideal for startups, businesses, and agencies managing multiple social media profiles. It offers real-time tracking of hashtags, keywords, and accounts, helping you stay on top of trends. With in-depth analytics and easy reporting, Keyhole enables brands to optimize strategies and boost online engagement effortlessly.
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Why choose SentiOne for your business needs?

SentiOne empowers businesses with real-time social listening and online reputation management across various platforms. Its advanced AI detects mentions of your brand, monitors keywords, and analyzes trends, so you stay ahead. Ideal for agencies and enterprises, SentiOne helps optimize customer service and marketing strategies efficiently.
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Why is Reputology a top tool for businesses?

Reputology specializes in monitoring online reviews, making it a great social listening tool for businesses, startups, and agencies. Track and manage your brand reputation on platforms like Google, Facebook, and Tripadvisor. With insightful analytics, Reputology helps you respond effectively, improve customer relations, and boost your online presence.
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Why choose Talkwalker Alerts for social listening?

Talkwalker Alerts is a free social listening tool ideal for businesses, startups, and agencies. It helps you track online mentions of your brand, competitors, or keywords in real time. Easily set up alerts for blogs, news, forums, and web. Stay updated on your brand reputation, discover new trends, and respond quickly with Talkwalker Alerts’ seamless solutions.
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Why should you use Hootsuite Insights for listening?

Hootsuite Insights empowers businesses of all sizes to monitor social conversations, analyze brand sentiment, and spot emerging trends across multiple platforms. With real-time data and customizable reports, it helps you understand your audience and competitors, making it perfect for startups, agencies, influencers, and large enterprises alike.
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Why choose Crimson Hexagon for social listening?

Crimson Hexagon delivers powerful social listening and analytics for businesses of all sizes. Its AI-driven platform analyzes millions of conversations across social media, blogs, and forums. Brands gain real-time insights into trends, sentiment, and customer needs. Perfect for startups, agencies, or enterprises to sharpen strategies and boost engagement.
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Which social listening platform suits your needs best?

Choosing the right social listening and monitoring tool can make all the difference in how you connect with your audience and manage your online reputation. Each solution we’ve covered—NetBase Quid, Falcon.io, Keyhole, SentiOne, Reputology, Talkwalker Alerts, Hootsuite Insights, and Crimson Hexagon—offers something unique, catering to businesses and brands of different sizes and objectives.

As you evaluate your options, consider the specific needs of your business, such as the scale of monitoring, preferred integrations, reporting features, and your budget. By leveraging the right tool, you’ll be better equipped to make informed decisions, strengthen your brand presence, and build lasting relationships with your audience. Start exploring these top social listening tools today and take your social media strategy to the next level in 2026!
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FREQUENTLY ASKED QUESTIONS

What is social listening tool?

Discover essential insights about social listening and monitoring for startups and businesses here. Find answers to your most frequently asked questions in this helpful FAQ section.
Social listening is the process of tracking online conversations, mentions, and feedback about your brand, competitors, or industry to gain valuable insights.
Startups benefit from social listening tools by better understanding customer needs, managing their reputation, and identifying market opportunities.
Look for features such as multi-platform monitoring, sentiment analysis, keyword tracking, customizable alerts, and insightful analytics.
Social monitoring focuses on tracking specific keywords, mentions, or hashtags in real-time, while social listening analyzes the overall sentiment and trends in those conversations.
Yes, social listening allows businesses to quickly respond to customer feedback, solve issues faster, and improve overall customer satisfaction.
Absolutely! Many tools offer multi-profile management and reporting, making them ideal for agencies handling several brands or clients.
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