How are LinkedIn company pages managed?

LinkedIn, which has been used all over the world since 2002 and has gained great popularity, is making very important contributions, especially for the professional business world.
LinkedIn, which has been used all over the world since 2002 and has gained great popularity, is making very important contributions, especially for the professional business world. This platform, where millions of people seeking jobs in their fields are able to connect with employers easily and quickly, is very popular compared to its counterparts. You can participate on LinkedIn individually or you can directly manage a company page.

Managing a company page is, as can be expected, a much more professional process, and users must be extremely careful while doing so. In this context, here we explore the basic features of LinkedIn, one of the most popular digital platforms in the world, and how company pages should be managed.

What is LinkedIn?

In short, LinkedIn is a dynamic platform that allows employees in the business world to communicate more easily, especially with other people in their own sectors, and to also exchange information and ideas relevant for their businesses. It is also accepted as a social networking platform because individuals and companies have their own independent LinkedIn profiles. When you view a profile, you access a lot of information about that person or company. In this way, you can discover common interests more easily and establish new collaborations.
Microsoft recently bought the LinkedIn site and made it even bigger. The site offers an extremely reliable and transparent system. You can join this world in a short time and reach people in your sector more easily. Numerical data and statistics show that companies use LinkedIn extensively.

LinkedIn currently has more than 5 million members from Turkey, and the site can also be used as a mobile app. As a member of LinkedIn, you can quickly create an online CV and connect with companies. Likewise, by opening a company account, you will quickly gain the chance to appeal to both your target audience and potential employees.

What is the purpose of LinkedIn?

The main purpose of LinkedIn is to increase both interactions in the business world and business opportunities in almost every sector via a digital platform. LinkedIn will allow you to enjoy many benefits. Using LinkedIn, it’s easy to achieve the following goals:

• Your LinkedIn profile will allow you to meet new colleagues quickly.
• You’ll be able to establish connections with business partners.
• You can share updates about your business or promote your work.
• You can quickly find new staff for your own company. You can even track different data about staff members without leaving your seat.
• It is not possible to sell anything on LinkedIn’s platform. The site does not serve such a purpose. In addition, it is important that interactions are established within a professional framework and in a business-oriented manner.

LinkedIn statistics

LinkedIn has been growing at a steady rate since the day this platform was first launched. The platform’s development is reflected in statistics that are published from time to time. For example:

• There are currently more than 500 million LinkedIn members.
• The US ranks first in terms of usage, as is often the case with global websites, followed by countries like India and the UK.
• Approximately 60% of businesses have a LinkedIn company page.
• From among Generation Y or Millennials, there are 90 million LinkedIn users.
• According to a survey conducted in 2017, 122 million people had an interview thanks to LinkedIn at least once.
• A significant portion (57%) of LinkedIn’s web traffic comes from mobile devices.
• Users spend an average of 17 minutes on LinkedIn each month.
• 40 million students or very recent graduates use LinkedIn.
• There are over 5 million accountants on LinkedIn.
• On average, a new member joins LinkedIn every 2 seconds.

The history of LinkedIn

The LinkedIn website was created in the United States in December 2002 and officially opened to membership on May 5, 2003. By 2013, it had reached members in 200 countries. In 2016, it was acquired by Microsoft for a sales price of 26 billion dollars. In summary, this platform offers one of the most appropriate and professional sites for closely following the important developments in business life and for efficient job-hunting. You might discover the most important job opportunity of your life with a single click thanks to LinkedIn.

How are LinkedIn company pages managed?

People with LinkedIn company pages need professional support. With constantly changing algorithms, you need to be sure you’re using your company page successfully to strengthen your corporate image. With a LinkedIn company page, you should be creating an up-to-date communication network and simultaneously providing accurate information about your service or product policies.

There are many points that need to be kept in mind if you want your company page to be noticed. Company pages need to be updated at regular intervals. This gives the impression that companies are active in the business world. You should also use the right keywords to keep your image fresh.

At the same time, it is extremely important to follow current developments in your sector closely. Statistics are required to guarantee correct feedback and analysis. Being visible and undertaking significant activities will make great contributions in terms of protecting and strengthening your company’s image.

What features does LinkedIn offer?

Offering great opportunities to corporations, brands, and individuals every day, LinkedIn continues to draw attention with both its basic features and its new-generation updates. Some of its special features are as follows:
• You can view the posts of professionals you follow on your homepage.
• Thanks to the “My Network” section, you easily view a list of all the professionals you are in contact with.
• The “Job Postings” section is a section that is updated very frequently. Your company can use it, too.
• You can export your LinkedIn connections.
• You can perform searches with very detailed filters.
• You can hide your own identity while viewing other profiles.
• You can save the searches you perform.
• You can add media files to your profile.
• You can use the new “stories” feature.
• You can also use the direct messaging option.

How do you open a LinkedIn company page?

Opening a LinkedIn company page is very important for your organization’s image. For this reason, it’s strongly advised that you have a page on this platform. So, how are LinkedIn company pages established? First of all, the LinkedIn company page creation feature is available for desktop use only. You will click on the “Work” icon on the right to create a company page. Here you will see the words “Create a Company Page.” Immediately afterwards, you will see 4 new options to choose among: small business, medium to large business, showcase page, and educational institution. Select the one that is right for you and then carefully enter your profile details.

How do you increase the followers of a LinkedIn company page?

The admins of LinkedIn company pages should pay attention to the following points in order to increase their numbers of followers:

• Keep SEO in mind while organizing your page.
• Assign your employees to the company’s page.
• Add a link to the LinkedIn page on your company’s website.
• Be sure to share articles frequently.
• Include it in your e-mail signature.
• Examine the data for your company page periodically.
• Use hashtags.
• Include visual content in your posts.
• Try to respond to comments with attentive language.
• Advertise job postings frequently on your company page.
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