According to branding experts at Concept Marketing Group
, ‘Responsiveness is the most sought-after quality in a business social media account, and it’s the one thing that’s most likely to lead to sales in all demographics of online customers. This is an inexpensive strategy that’s highly effective for small businesses.’
Connecting with customers is an inexpensive method to build brand loyalty and drive sales. A social media inbox tool is essential to effectively answering all inquiries promptly, making every customer feel like they have a relationship with the brand.
Centralizing all social media efforts not only creates a superior customer experience, but also allows businesses to receive sentiment analysis and build on areas of their organization that need improvement. Social media inbox tools deliver analytics that would otherwise go overlooked if the data created by customer engagement goes unreported.
Utilizing social media software also leads to team collaboration. Too many growing businesses have a disconnect between their social media efforts and other areas of the business. Setting up a social media inbox tool gives admin visibility to members of the organization that aren’t managing social media.