How to drive traffic to your website using social media?

Social media can assist you to gain recognition for your brand and foster a community around your business, expanding your business and generating a lot of revenue. In this article, we will cast light on how social media can help drive traffic to your website. So, let us start without further ado!
In the modern age, where technology and the internet have overwhelmed the whole globe with their miraculous features and advantages, people indulge in social media applications most of the time searching for fun. A plethora of people do different businesses on the internet and drive audiences to their services and brands. Social media can assist you to gain recognition for your brand and foster a community around your business, expanding your business and generating a lot of revenue. In this article, we will cast light on how social media can help drive traffic to your website. So, let us start without further ado!
Nowadays, when you just enter the internet world, you end up entering one of the giant social media platforms like Facebook, Twitter, Instagram, and Linkedln. However, if you are interested to promote your business, you also have astounding options besides the applications mentioned above. These options are the following:

Pinterest
Reddit
Tumblr
Snapchat

How to drive traffic using social media?

Create a profile

Whatever social media website you opt to drive traffic to, first thing is to create a profile on that social media website account. You should create a profile relative to your business, service, or brand you want the people to know about. A well-created profile can become a perfect spot to tell people about your business, you need to add a link to the website so that they reach you out easily.

Promote your blog content

Every service or brand needs to be recognized with its all features and properties; therefore, you need to put a serious effort to write awesome content mentioning and glorifying the product or service you want to promote. In case, your content is not generating many leads or has a high bounce rate, you need to increase its readability that keeps the readers engrossed and enhances their curiosity to read the whole content. It has been found that creating 15 blog posts a month and sharing them via social media can generate more than 1200 leads per month.

Make your content easy to share

There is no better feeling than knowing people are reading and being impressed with your blog content. Moreover, would not it be wonderful if they share with their friends and co-workers? Make the content easily shareable so that your friends and even strangers may also share the content. Persuade your friends or readers to share your website content with the link of content on the relevant social media platforms wherever possible. Doing such will drive enough traffic to your website.

Post when your audience is active

Is there any benefit of posting about your brand or service when your audience is not observing it? Obviously, your core aim is that people get to know about your brand and your business flourish. You might get some hits and comments when your post reaches your audience being in an active state. When most of your audience is active on social media platforms, it is called peak time. For this purpose, you can use a free tool named Followerwork. It helps you figure at what time of day most of your audience is active, permitting you to forge an expedient posting schedule.

Focus on sharing visual content

The audience loves to read and go through the content that is eclectic in nature means your blog content or website should not only contain text rather it should be equipped with info-graphics to entertain and keep the audience enthralled. Surveys show that tweets or content received 150% more comments and responses than the content bereft of this stuff. Thus, you can position your content if you use visual content ( Info-graphics, pictures). You can also add elements like:

• Graphs
• Info-graphics
• GIFS
• Videos
• Photos
• Animations

The addition of this stuff will increase the likelihood of your audience sharing your content.

Test paid social advertising

Last but not the least, paid social advertising is a proven way of driving traffic to your brand or product via social media. If you struggling with driving traffic to your website? You can take to a paid social media campaign to boost the number of people reaching your website. In case you have a moderate financial budget to expand on social media campaigns, it is worth experimenting with it. On Facebook, you have to pay a cost-per-click for your ad being displayed to various groups of relevant people. In this way, if someone is interested in that service, they will be directly redirected to your site on clicking on it.
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Creating engaging social media posts to share content can drive traffic to your website. However, if you're including a long, complex link in every post you share, you may be forfeiting clicks, shares, and engagement. A shortened link is easier for your readers to click, copy, and share in their own posts, which can help your content gain organic exposure on social networks. Learn more.
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