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How to create a social media calendar for online coaches?

Social media is an incredible tool that allows online coaches to stay connected with their clients and deliver the best service. However, managing it might be a little overwhelming especially if you have multiple social media accounts.
Social media is an incredible tool that allows online coaches to stay connected with their clients and deliver the best service. However, managing it might be a little overwhelming especially if you have multiple social media accounts. If you can’t maintain your visibility, you might end up losing your followers. You can’t generate new leads as well if you have an inconsistent social media presence.

That is why having a Social Media Calendar is important. It helps you visualize your entire marketing efforts. It allows you to have a complete picture of how you can communicate with your audience across multiple platforms. It also comes in handy for online coaches because it helps them stay organized and connected with their clients in order to deliver the best service. But to make it effective, you need a tool that would let you create, edit, schedule, and automatically publish your content. And when it comes to social media management, RADAAR is the real deal. It is so powerful that it allows you to efficiently handle all your social media accounts in one single dashboard so you won’t miss anything.

What is a social media calendar?

A Social Media Calendar is a tool that allows online coaches, marketers, and social media managers to plan and manage their social media activities in much the same way they would for any other calendar. The main benefit of having this is the ability to pinpoint when and how often an individual will engage with various social media platforms. This can be helpful when planning marketing campaigns or tracking performance as it gives users the opportunity to measure the impact of specific activities over time. This also enables them to gain insight as to which channels are producing the most impact and can potentially be used for future growth.

Why do you need a social media calendar?

Social Media Calendar helps you run a more efficient and effective social media campaign and marketing efforts across various platforms including Facebook, Twitter, Instagram, LinkedIn, Google+, Youtube, and others. By having this, you can plan your month’s worth of content and, if you have a team, you can share it with them. Other benefits of using a social media calendar are the following:

To make sure content is published on time...

There is one rule in doing business online: Stay visible. That is why publishing your content on time and consistently is a must. If you cannot maintain your visibility, you might end up losing your followers. Your business growth would be affected as well because you cannot generate new leads. By having a Social Media Calendar, you can visualize your entire content strategy and marketing efforts. It also helps to keep track of the schedules for posts that leads to better planning and coordination. When things need some adjustment, you can easily do so because you can monitor the effectiveness of your strategy.

To effectively manage multiple social media accounts...

Social Media Calendar allows you to effectively manage your multiple social media accounts by being able to view all of them in one place. It allows you to have a complete picture of how you can communicate with your audience across multiple platforms. With just a few clicks, you can set up alerts that will notify you when specific events take place on any account you might have. It also lets you organize your social media streams so that there is a clear schedule of engagement and messaging which can be very useful when you have multiple accounts. Moreover, you can also create tasks that will automatically post to your social media accounts at specific times of the day.

To stay organized and productive...

Lastly, a Social Media Calendar allows you to manage your time well so you can stay organized and productive despite having many tasks to complete. It is specifically useful for online coaches who have a lot of meetings, classes, engagements, and appointments to attend to because you can create a schedule posting your content ahead of time. You can move content creation from one day to another with just a single click. Through this, you can monitor your schedule in detail to be aware of everything that is happening. You can get a feel of productivity as well by viewing how much time your projects take to complete.

Best day to post on social media to get a higher engagement...

There are many opinions on how often you should post on social media sites. For some people, it's every day. For others, it might be once a week or even less frequently. There are also some that believe that posting more frequently will help your account grow. This is true to an extent because the more social proof you have for your brand, the better your chance of getting noticed by potential customers and followers.

When it comes to posting on social media forums and sharing your business’ story with others, there is no general rule. It depends on each individual brand and their goals when deciding how they should spend their time. But if you want to get higher engagement, here is the list of the best time to post for each social media platform.

What is the best time to post on Facebook?

Facebook is the most used among social media platforms and it is growing day by day. If you want to take advantage of its power, then you need to post your content at the right time. Facebook users are most active on Tuesday, Wednesday, and Friday from 8 AM to 1 PM. As much as possible, avoid posting on Sunday.

What is the best time to post on Instagram?

Instagram is a great social media app to share your photos, videos, and stories with others. To get more hearts from your followers, post your content on Tuesday from 11 AM to 2 PM. You can also get a good result on Monday through Friday as long as you schedule it at 11 AM.

What is the best time to post on Twitter?

Twitter is a social media platform that allows users to share text updates with other users. For this channel, Wednesday is considered to be the best day to post with the apex of engagement between 9 AM to 3 PM.

What is the best time to post on LinkedIn?

LinkedIn is a social networking website that helps people, especially professionals, create a professional online presence. Users can post their resumes, author blog posts, and build connections with other members in order to further the career goals of the individual. If you have an account on this platform, share your update on Tuesday and Wednesday between 9 AM to 12 NN.

What is the best time to post on TikTok?

TikTok is a social media app that allows users to create short videos. You can grow your brand here by making relevant videos. Then, upload your content on Tuesday (7 AM), Thursday (10 AM), and Friday (5 AM) to get more views.

What is the best time to post on YouTube?

YouTube is an online video-sharing platform that allows users to watch and upload videos for free. For YouTube, it is best to upload your content on Wednesday, Friday, and Saturday at 5 PM.

What is the best time to post on Pinterest?

Pinterest is a social media website where users post content that interests them, with the purpose of collecting ideas. If they like something, they can pin it so that friends and followers can see it too. You can use this platform to grow your audience. You can post your content on Friday and Saturday between 8 PM to 11 PM.

Tracking metrics to evaluate if your online coaching business is growing...

Many online coaches have difficulty tracking their business metrics to determine if their business is growing. Here are some easy ways to track the metrics that will help you grow your online coaching business.

What is marketing reach?

Reach is one of the most important metrics for social media. It is used to determine how many people are able to see your post and how many times that specific post is seen by your target audience. To evaluate if your Audience Growth Rate is increasing, you can compare the number of followers you have from the previous month and the current month.

What is engagement rate?

Another important metric to look at is your Engagement Rate. This tells you how many people are reading, reacting, sharing, and commenting on your content. In your online coaching business, it is important that people are engaging with your post to reach more audiences. To know if you have a good engagement rate, you can measure it by the number of users who like your post, click the link, and view your video.

What is conversion rate?

Conversion is the term used to describe a follower who turns into your customer that leads to higher sales. In the case of the online coaching business, you can measure your conversion rate by the number of followers who enroll in your course or program. If your enrollment rate is increasing, then your business is growing.

What is retention rate?

Lastly, you need to pay attention to your retention rate. This metric tells you whether your audience is still following you after being part of your community for quite some time. It is also important to know, especially after they completed your course. If your retention rate is low, then you are losing possible clients.

What to post on your social media?

There are plenty of things you can and post to make your page active and visible. Below are the ideas you can share with your audience.

Share your story!

Sharing your story is a simple yet powerful strategy to connect with your audience. You can share your humble beginning and the reason why you became a coach. Through your story, people would be able to relate to you. Your words would also inspire them to succeed in life since you are able to do so.

Share your credentials and accomplishments!

You can also share your credentials and accomplishments to build your credibility. Remember that what you are offering is your expertise and people who don't know you yet would be hesitant to follow you. When you are able to present yourself as someone trustworthy, credible, and capable, you can easily build relationships with your audience because.

Highlighting your client testimonial!

Highlighting your client testimonial adds to your business credibility. You can ask your client to write feedback on how you are able to help them. Then, you can post it as one of your content so that others would also get motivated and encouraged to enroll in your course.

Share informative and relevant content!

You can also share informative and relevant content to add value. It could be blog posts, videos, infographics, and etc. If you are sharing blog posts, it would be best if those are from your website so that you can also drive traffic.

Share helpful tips!

Sharing your coaching strategy is beneficial for your audience especially for those who cannot afford your course yet. If they find your tips helpful, this could be a deciding factor for those who are still having a second thought about enrolling in your program.

Post some behind-the-scenes!

You can also post some behind-the-scenes so that your followers would get a glimpse of your day-to-day life. You can even post a picture of your pet, your comfort food, your favorite drinks, etc so that they would be more connected with you.

Feed your followers with quotes and infographics!

You can feed your followers with quotes and infographics to keep them motivated, inspired as well as informed. You can start sharing quotes about life and industry-related infographics if you are running out of content to post.

Recommend some tools to help your audience!

Recommending tools to your audience helps them to boost their productivity and enhance their skills. You can also benefit from it if you can get a commission from the developers.

Answer frequently asked questions!

Posting FAQs or Frequently Asked Questions allows you to save more time answering common questions. List down those questions and provide answers. So the next someone asks you about your business, you can just give them the link to your post.

You can post your coaching courses!

Of course, you can post your coaching courses of the program you are offering. People would never know about it unless you tell them. Aside from that, this is the main purpose of your business. So post it to advertise and let everyone know.

5 tips in creating and organizing your social media calendar...

Creating and organizing your social media calendar should be easy as 1-2-3. But if you are new to this and still having a hard time, I enumerated below my simple tips you can follow.
List down all your content you need to post for the entire month!

The first thing you need to do when creating and organizing your social media calendar is to list down all the content you need to post so you would not miss anything. Content may include blog posts, videos, photos, and etc. In doing this, you can use Microsoft Excel so you can easily do my second tip.

Outline your content per category!

After listing down all your content, outline and categorize them. Group together all the blog posts, videos, and photos. In this way, you can visualize your content strategy. It also helps you eliminate redundant content that you might not notice when listing down.

Select your social media platform!

The next thing you need to do is to select your social media platform. Where do you want your content to be posted? However, you may skip this if your content is intended to be posted to your multiple social media accounts.

Choose a date and time!

Afterward, you need to choose a date and time. This process is important because your followers are not on social media 24/7. You need to make sure that when your content is posted, they will be able to see it. If not, then you are wasting your opportunity to reach more audiences and get higher engagement.

Create and schedule your post!

Finally, you need to create and schedule the post that you want to share with your audience. To be more efficient, you can use tools to help you automate publishing your content. You can use RADAAR to do this.

How to create a social media calendar in RADAAR?

Creating a Social Media Calendar allows you to stay organized and post relevant content at the right time. It is also essential to make sure that your content performs optimally. In RADAAR, you can even schedule and automatically post your whole month's content easily. After creating a user account and connecting your social media profiles, you can start using its Social Media Scheduler. Just follow the step-by-step tutorial below:
Once logged in, click on Scheduler that can be found on the left side of your dashboard.
Then, you need to select a monthly calendar to get started. Should you wish to change your monthly calendar, just click on the arrows above to switch.
You have two options to start scheduling your content.

• By double-clicking any date to create a post
• By clicking the New Post button below your calendar

For this tutorial, I am going to show you how to use the new post button.
Then, click on + New Post.
Select a Date and Time you want your content to be posted. No need to select a Timezone because you already specified this when you created your workspace. Once done, click on the Add button.
After creating your draft, you can now create your post in the content builder that can be found on your right side. Once you are done, click on the Approve button to schedule your post.
You can also duplicate your post by clicking the Duplicate button below. Just follow the steps above to edit.

How to customize reports in RADAAR?

Are you getting the word out about your brand? Are you tracking the performance of your latest marketing campaigns? Analytics is important data in order to evaluate and improve business strategies. It helps you understand what efforts are working and what are not and restrategize to make these work.

RADAAR allows you to take a closer look at your social media activity. It provides a robust analytics system that tracks the performance of each account in real-time. This helps you track the progress of each account and make changes as needed to increase or decrease your reach and engagement. More importantly, it helps you monitor brand-relevant keywords, segment your results, and analyze your data so your social media presence can stay competitive.

Below is the step-by-step guide on how to use social media analytics.
On the left side of your dashboard, click on Analytics.
Then, click on the + New Board button to create your board.
Give your board a Name. Once done, click on Add.
This is what your workspace looks like. Should you need to add more boards, you can click the + New Board button that can be found at the lower-left corner of your workspace. You can start customizing your board by using the ready-made report card. But first, you need to click the New Widget button located at your upper right corner.
Then, select the report card you need under the relevant category. Say, for example, you want to know if your Facebook account gets a better engagement. To do that, click on Facebook and choose Engagement. Then, click on the arrow down under Channels to choose which social media profile you will use this card for. Lastly, click on the + Add button to add the card to your board.
You can repeat the process to add more cards on your boards and to create something as shown in the picture below. Then, if you want to change the date range, just click the button in the upper right corner of your board. The data from the date range you choose will appear on your social media analytics board.

Final thought...

Online coaching business is the new trend in eCommerce which goal is to provide training services for people who want to learn a particular topic or course at their own pace. Mostly, online coaches use social media to expand their reach and generate new leads. That is why a Social Media Calendar is useful to effectively manage their business. It allows them to keep their objectives in mind and focus on the specific aspects that are essential. But this may not work well if you do not use the right tool to help you automate the process of scheduling and posting your content.

Thankfully, RADAAR is here to help you out so you can give yourself a break from tedious tasks. It is designed to make social media marketing easier yet powerful enough to stay ahead of your competition. Its social media scheduler feature is intuitive that helps you maintain your social media presence so you can gain more followers and grow your business. In addition, it has a password vault that allows you to store all your passwords and login details in one place that you can share with your team. On top of that, you can monitor your business’ social media activity and measure the impact of your social marketing efforts on your bottom line. You can then use this data to develop smart strategies that will help you get the most out of your online marketing activities. It has a mobile app so you can do all these at the tip of your fingers.
SOCIAL MEDIA SCHEDULER

Simplify your social media publishing...

Plan your content, collaborate, and publish automatically to save your time.
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FREQUENTLY ASKED QUESTIONS

Social Media Scheduler

Simplify your social media publishing and save time.
A social media scheduler is a feature that lets you schedule your posts and will automatically publish them at a particular time or date on your specified social media accounts, whether that be Facebook, Instagram, LinkedIn, Pinterest, or Twitter. Learn more.
With RADAAR, you can create a post and schedule it to be published on Facebook (pages), Instagram (business accounts), Twitter, and LinkedIn (company pages) for now. Soon you'll be able to schedule posts on Pinterest, YouTube, and Vimeo. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Absolutely! You can reschedule, copy, or move any of the posts by using the drag & drop function. Learn more.
A powerful social media scheduling tool allows your team to work together and ensures your content is published without delays, even outside of office hours. That means you can streamline your workflow, stay focused, and save time. Learn more.
RADAAR supports all important post formats such as single pictures, videos, multiple pictures, and text at the moment. Limits are based on each network's API. Learn more.
Yes. You can easily collaborate with your team members and even invite your clients as guests to review, accept, reject, or give feedback on your scheduled content. There's no limit on invitations. Learn more.
Yes. You can easily export your scheduled posts in PowerPoint, Excel, or CSV format. Learn more.
AUTHOR

Henry Hoe

Henry Hoe is a multiple seven-figure eCommerce business owner with years of experience selling on WooCommerce, Amazon, Qoo10, Lazada, Shopee, and eBay. He specializes in SEO and email marketing as well as business automation. He started DecisiveMarketer to help striving business owners build their careers and refine their digital marketing plans without missteps that come with doing it alone.
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