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What is social media management?

Many new concepts have entered our lives together with the introduction and spread of the Internet.

What is social media management?

Many new concepts have entered our lives together with the introduction and spread of the Internet. Together with these concepts, many new professions and new activities have also emerged. Two such concepts are “social media” and “social media management.” In particular, the concept of social media has recently played a role in various important events and has even steered some of those events. In this article, we will talk about the issues related to these two concepts.

What is social media?

Until the emergence of Facebook, Twitter, Instagram, and other similar applications, media worked unidirectionally; it was not interactive. However, since the moment that these applications emerged, media can be used both bidirectionally and synchronically, giving the user a voice. In other words, when you see information or news about a subject in the environment called “social media,” you can transmit that information to others (such as retweeting), write a comment in reply to that information, and even share other information related to the topic.
Watching news on television, you do not have the ability to simultaneously intervene in the news broadcast. While news is being presented on the smart televisions that have entered our lives in recent years, you can enter data into the television, but you still can’t intervene in a live broadcast. As a result, television media is one-way, offering only data output. However, social media allows for simultaneous data output and data input. Thus, in summary, we can define “social media” as follows:

Social media is a media system that enables simultaneous two-way sharing of information.

One of the most important developments of our century is the widespread use of social media and the fact that information shared via social media reaches huge numbers of people with great effects. The Arab Spring was the first public event in which social media had a serious impact. This is because the media that we access from television or the Internet can be censored, but censoring social media is more difficult. Censoring or banning a platform such as social media that is used by a significant part of society, from children to the elderly, may cause a major reaction from the public. Thus, the information shared via social media, which is more difficult to censor, may be very different from what we hear on TV, and so it can create a very different impact.

However, it can’t be forgotten that not all shared information is correct or well-intentioned. Information distortion and misinformation or disinformation are frequently observed on social media. Social media users need to be careful and should search for other sources to confirm information when necessary. Care should particularly be taken when sharing information that may manipulate people’s feelings, such as “If you love our country, forward this message to 10 people; retweet this tweet.” A link in shared information like this can lead to a computer virus or redirect to a malicious site.

What are social media management strategies?

Social media management is another important concept related to social media. The process of organizing a social media account in order to achieve goals such as attracting the attention of as many people as possible, increasing the number of subscribers or followers, and increasing the number of views is called social media management. In this process, certain arrangements should be made in the accounts in a planned manner. What are these arrangements, and how should they be planned? In other words, what are social media management strategies? Let’s explore this topic a little more.
Determination of the target audience

One of the most important issues in social media management is determining the target audience. In other words, you should decide which age group, gender, or community you want to address with your social media account. You should then organize your account according to the interests of that group and the times those people are online. Beginning by setting your target will prevent the loss of time and effort in the future.

Content management

After determining the target audience, the content that you share via your social media account needs to be suitable for the target audience and should be updated as necessary. The authenticity and quality of the content is also another important issue. Content management is one of the cornerstones of the process of social media management.

Competitor analysis

If you want your social media account or the company that you promote to be more recognizable, it will be helpful to examine the social media accounts of competitors or other similar companies. You don’t want to fall behind if your competitors share information that you aren’t sharing or if they launch a new application, and you should respond to their innovations with innovations of your own or in the otherwise most appropriate way.

Advertising

Another strategy that you can use to increase the recognition of your social media account is advertising. This can be done in different ways. For example, you could open another social media account to advertise your main account, or you could attract attention by mentioning the campaigns and new products of big brands via your main account. As another method, you could use the social media account that you opened for your company to attract attention by promoting the company’s campaigns or new products.

What tools can be used in social media management?

Another important issue in social media management is the ability to manage multiple social media accounts at the same time. In other words, you can use an application to share content, check multiple accounts, and plan and analyze the accounts you have opened for your company or for yourself. Such applications are tools used in social media management, including the following:
• Hootsuite,
• Buffer,
• Do Share (Google Chrome must be open for this tool to work),
• Post Planner (it is reported that this tool can only be used with Facebook),
• Friends+Me (it is reported that this tool is somewhat cheaper than others),
• Sprout Social.

With the help of these tools, you can gather multiple social media accounts within a single application. You can then choose which of the social media content that you have prepared for your accounts will be shared on which dates. In addition, you can add the scheduled content to the timeline of your main page on any account and platform (Facebook, Twitter, etc.). The packages offered by these social media management tools can be classified as free, business, and professional.

If you want help or support for your social media management, you can consult experts on this subject. You will see in your research that there are many companies and individuals working in this field. You can also choose to have your own social media account or your company’s account managed on your behalf by social media management companies or experts.

Finally, with the following points, we would like to give you an idea about what items the checklist of a person managing social media accounts might contain:

• Sharing relevant content at the required hours depending on the views/viewing intensity of the accounts,
• Answering private messages,
• Looking at and replying to notifications called “mentions” (memories, tags),
• Exploring and suggesting new content,
• Performing evaluations with teams and team leaders,
• Reviewing social media analysis and keeping a regular eye on what’s happening in the social media industry,
• Communicating content to relevant employees and brand representatives.

Frequently Asked Questions

Social media management tools enable you to automate, analyze, better control, and dive deeper into your social media accounts. These apps can publish the same posts on all your social accounts and schedule future posts. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Social listening is the monitoring of social media channels for any customer feedback or discussions regarding specific keywords, topics, competitors, or industries, followed by analysis to gain insights and act on those opportunities. Learn more.
Social media tools can assemble all the messages from all your accounts into a single place. This saves both time and efforts of social media marketing managers. A social media management tool will allow you to schedule social media posts ahead of time. One of the biggest advantages of using social media tools is that they also have mobile applications that allow managers to manage everything remotely. Learn more.
The social inbox is a unified inbox of all of your social media channels’ messages. It allows you to see and engage in all your social conversations, mentions, comments, and messages in one place so that you can deliver responses quickly and keep your community happy. Learn more.
There are tons of options on the market and each has a different price point, feature set, and list of supported networks. However, social media management software is a universal expense especially for social media agencies. After all, you can't manage multiple clients by manually loading each and every social network in Chrome. Learn more.
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