5 best social media management practices that save time!

There is no mistaking the power and influence that social media now plays in our world today. A study by Emarsys states that over 3.2 billion people in the world now use social media. That’s over 42% of the world’s whole population.

5 best social media management practices that save time and improve results

There is no mistaking the power and influence that social media now plays in our world today. A study by Emarsys states that over 3.2 billion people in the world now use social media. That’s over 42% of the world’s whole population. At the rate that technology is changing, that number will only go up in the coming years.
As more people flock to social media timelines and platforms, brands have taken a chunk of their marketing efforts and strategically deployed campaigns and promotional efforts on socials. Managing social media campaigns can be time-consuming and challenging, but there are ways to work smarter and more efficiently when managing social media efforts. Here are five social media hacks that can help bring better results to your business and save time.

Create engaging content

In the game of social media, content is king. The more engaging a brand’s content is, the better results it will get. That’s why the rise of content marketing strategies has risen in the past few years.

Content marketing is the practice of deliberately creating content that provides value to audiences and drives them to take a desired action like subscribing to an email list, checking out a website, or buying a product. Social media has become a powerhouse for marketing. In 2019, 73% of marketers believed that their social media activities have given “somewhat effective” or “very effective” results most of the time. With better content, businesses can engage audiences better and increase the likelihood of turning them into customers and clients in the foreseeable future.

Get creative in the text field

When creating a social media strategy, most businesses like to focus on the creative side of the content process. Unfortunately, some might neglect the copywriting side of social media management, which can be just as important or even more important in platforms like LinkedIn and Twitter.

Graphics and videos are definitely attention grabbers, but the text field is the battlefield of persuasion. By creating well-crafted marketing copies, a business or brand can deliver better conversions on social media posts. In most cases, it also helps to mix up your text with emojis, given that they help drive a user’s attention to the text that matters most and conveys emotions more clearly.

Have security in mind

Social media best practices for business dictate that companies and marketing teams spend more time and effort on keeping social media accounts secure. Security can feel like another add-on task, but confirming the highest safety levels in our accounts can save a team or social media manager several hours or even days of having to deal with hacked accounts.

Social media channels are plagued by malicious spammers, scammers, and bots that try to break into accounts and perform actions that can hurt a company’s brand image or even ban an account from a platform. Security is of vital importance to avoid unnecessary headaches. One practice that makes a world of difference is using tools to store passwords securely.

Utilize a social media scheduler

Recent studies show that people aged sixteen to twenty-nine spend up to three hours a day on social networking platforms every day. For adults aged forty-five to fifty-four, it’s still an average of 1 hour and 39 minutes daily. People spend a lot of time on social media, but when managing social media accounts, most marketers and teams want the exact opposite. We all want to save time spent managing social media accounts.

One of the best social media best practices for employees includes using a social media scheduler to plot out posts in advance. Using a social media scheduler can help managers save hours per week by allowing them to schedule posts once a week or even once every two weeks and spending the rest of the time simply monitoring and measuring the results.

Be consistent

Another of today’s most effective social media management tips is creating a sense of consistency to posting. This involves being consistent in the frequency and times that we publish. Consistency makes predictability, and with predictability comes a sense of order for both marketing teams and their audiences. Consistency also involves frequently posting on a brand’s social media channels weekly. With the fast-paced nature of the content on social media, posts can become obsolete quickly, making regular posting a necessity. Going for weeks without posts will most likely result in a disengaged audience and lesser social impact. On the other hand, frequently posting will result in more engagement and better results.

Tool up!

Hundreds of other tools are available online to help social media managers and marketers save time and increase results on their social efforts. Learning about those tools and applying them to one’s workflow can help grow your social media accounts and produce better engagement and recall for your brand. To learn more about these tools, check out these compiled social media management software solutions to weigh options.

Creating effective social media marketing strategies entails creating effective social media marketing systems. With these five tips and more, you can start making steps towards being more efficient and smart about managing your company or brands’ socials.

Frequently Asked Questions

Simplify your social media publishing and save time.
A social media scheduler is a feature that lets you schedule your posts and will automatically publish them at a particular time or date on your specified social media accounts, whether that be Facebook, Instagram, LinkedIn, Pinterest, or Twitter. Learn more.
With RADAAR, you can create a post and schedule it to be published on Facebook (pages), Instagram (business accounts), Twitter, and LinkedIn (company pages) for now. Soon you'll be able to schedule posts on Pinterest, YouTube, and Vimeo. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Absolutely! You can reschedule, copy, or move any of the posts by using the drag & drop function. Learn more.
A powerful social media scheduling tool allows your team to work together and ensures your content is published without delays, even outside of office hours. That means you can streamline your workflow, stay focused, and save time. Learn more.
RADAAR supports all important post formats such as single pictures, videos, multiple pictures, and text at the moment. Limits are based on each network's API. Learn more.
Yes. You can easily collaborate with your team members and even invite your clients as guests to review, accept, reject, or give feedback on your scheduled content. There's no limit on invitations. Learn more.
Yes. You can easily export your scheduled posts in PowerPoint, Excel, or CSV format. Learn more.
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