Social media campaigns are large-scale, regular, and intense activities carried out by organizations that offer a product or service with the goal of attracting more customers and users. Today, many businesses are carrying out various campaigns to expand their user portfolios, to ensure that their products and services are recognized more quickly, and, most importantly, to increase their presence on social media.
However, social media campaigns will only be successful if they are planned properly and implemented effectively. For this, special attention must be paid to certain issues. Let’s take a closer look at what’s important for an impressive campaign on social media.
State the purpose of your campaign clearly and directly
The first and most important requirement for an effective social media campaign is clearly determining your goal. Do you want to increase the awareness of your brand, product, or service with this campaign? Do you want to gain more followers? Or do you want to generate income by direct sales? Setting this goal appropriately will directly impact all of your activities during the campaign period.
Create a campaign calendar
Another important point about social media campaigns is that each action (sharing posts, live broadcasts, contests, raffles, answering direct messages, etc.) should be carried out according to specific schedules. While scheduling activities, pay attention to important days and weeks at both national and international levels.
Define your target audience correctly
For your social media campaign to be successful, your posts, events, and publications need to appeal to your defined target audience. For example, if you are organizing a social media campaign for high school students who are preparing for university, you should carry out activities designed for these students on a daily, weekly, or monthly basis. In this context, you should accurately determine what your target audience likes and dislikes, their daily routines, when they are active on social media, and so on. In other words, you have to get to know them very well.
Which platform will you use to implement your social media campaign?
Each social media platform has its own rules, routines, and dynamics. Accordingly, different platforms will appeal to different types of users. For this reason, you should choose the right social media platform for running your campaign, making sure that your chosen platform will attract the most attention. For this, you should investigate the habits of social media users in the country, the age ranges of the people using each platform, why people prefer certain platforms, and so on.
Be sure to post regularly
Among the most important elements for any social media platform are the posts that you share. Regardless of whether they are text, photos, or videos, you should be sure to share posts that will be liked by your target audience and will increase the success of your campaign. In addition, you can now share stories on almost all social media platforms. The common point for all your posts is that your followers need to see them regularly. In this regard, you should pay attention to the frequency of your posting. Creating daily, weekly, and monthly schedules for your posts will be one of the most important preparations for your social media campaign.
Be sure to follow the success of your campaign and its general progress
You need to monitor the success of your social media campaign routinely. You should keep checking to what extent you have reached the short-term and long-term goals that you set before you started the campaign. The campaign doesn’t have to have ended for you to do this; you should be evaluating this regularly from the start. In the course of the campaign, you should objectively monitor what you are doing well and where you need to improve. You can use software developed for this purpose, together with your own research and analysis.
Frequently Asked Questions
Social media management tools enable you to automate, analyze, better control, and dive deeper into your social media accounts. These apps can publish the same posts on all your social accounts and schedule future posts. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, and IGTVs are not supported due to API limitations. Learn more.
Social media tools can assemble all the messages from all your accounts into a single place. This saves both time and efforts of social media marketing managers. A social media management tool will allow you to schedule social media posts ahead of time. One of the biggest advantages of using social media tools is that they also have mobile applications that allow managers to manage everything remotely. Learn more.
The social inbox is a unified inbox of all of your social media channels’ messages. It allows you to see and engage in all your social conversations, mentions, comments, and messages in one place so that you can deliver responses quickly and keep your community happy. Learn more.
There are tons of options on the market and each has a different price point, feature set, and list of supported networks. However, social media management software is a universal expense especially for social media agencies. After all, you can't manage multiple clients by manually loading each and every social network in Chrome. Learn more.