Best social media platforms for your video marketing campaigns!

Creating a brilliant, professional-looking marketing video is one thing-- deciding which platform you should use for it is another.
Creating a brilliant, professional-looking marketing video is one thing-- deciding which platform you should use for it is another. After all, video marketing campaigns are so much more than visualizing your ideas and making them available online.

It's also crucial to utilize video channels that are accessible for many people. Here, we're talking about social media.

As you might realize, scrolling through social media feeds has now become a daily routine for many of us. With more than 4.5 billion users worldwide, social media platforms become potential channels for marketers to host their marketing videos.

But, here's a problem: with tons of social media platforms available out there, it's only getting more challenging for you to pick the right one for sharing your marketing videos on. Well, you can't simply leverage them all as it makes it hard for you to track video performance, right?

That's what this post is for. We've listed some high-performing social media platforms to host your marketing videos so they can get the exposure they deserve.


When we talk about online videos, we talk about YouTube. This biggest video-sharing platform and second-largest search engine worldwide would be a perfect go-to for your video marketing if you want to boost the video's visibility and drive traffic to your website. YouTube has more than 2.3 billion active users, meaning there's a big opportunity for your video to be seen. Within this platform, you can also take advantage of robust features, such as end cards, timestamps, overlay CTAs, etc., to direct your viewers to your websites or encourage them to perform your desired actions.
Also, let's not forget the fact that this platform has become almost completely synonymous with its now parent site and company, Google. So, you can host your marketing videos there to higher your rank on Google SERPs, allowing you to boost your overall SEO efforts.


The largest social network ever, Facebook is not only great for sharing photos and statuses but also videos. With more than 2.8 billion monthly users on this platform, this social media platform provides you with a great way to get your message in front of your target audience while using a more dynamic ad creative. Besides that, another beauty of Facebook is that they offer you high-targeted features through their paid video ads. When you have an extra budget and want to reach relevant audiences, this platform could be a powerful option. You can filter audiences based on their age, sex, location, and interests to ensure that you are going after the right people, at the right time, with the right message.


Twitter is a powerful tool that can help you leverage organic and paid reach thanks to its 206 million daily active users, making it the best social media channel for sharing videos among audiences on their feeds. Since Twitter is a well-known platform for creating a friendly, casual interaction with users, it's going to be a perfect fit for hosting short-form clips of 30 seconds or less which are perfect for micro-video ads. You can also use Twitter to work with influencers and get them to promote your video content by creating a campaign around this strategy. Once you've nailed down the short and straightforward message of your campaign, it becomes easier to entrust key social media influencers with its promotion.


Instagram was once a popular photo-sharing app, now it's a full-fledged network that can be used for many different marketing purposes, including video marketing. From IGTV to Story to Reels, online videos are becoming increasingly popular among the Instagram community. This platform is ideal for short-form, snackable videos. If you rely on low-cost video production or taken-by-smartphone-camera kind of videos, Instagram could be the best option. Your videos don't need fancy equipment and a professional production process. The key here is to provide users with engaging and shareable content. After all, this is the place where users want to be entertained and not be sold to.


TikTok videos are everywhere, aren't they? Those dance challenges, life hacks, pop culture memes, product reviews, and silly stories are all over the internet. One of the most popular apps on smartphones, TikTok is a great channel for your video marketing campaign. This social network has more than 1 billion monthly active users and it's still growing at an impressive rate. You should utilize this platform if your videos are short, target younger crowds, and talk about something trendy. And since many of the users access the platform using mobile devices, keeping the videos in vertical format is essential.

So, which platform is the best?

The short answer is: it depends. There's no one-size-fits-all platform for video marketing. When a business does well on Facebook, it doesn't mean that the platform also works best for you. At the end of the day, the perfect platform all depends on the purpose of your videos, target audiences, and the messages you deliver.