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In today’s world, marketing techniques have shifted significantly to the digital field. Naturally, electronic commerce sites, social media platforms, and email marketing techniques are rapidly replacing traditional commercial practices.

Since the very first email sent by Ray Tomlinson years ago, this method of communication has continued to persist and maintain its importance. Electronic mail has an important role in bilateral relations and inter-institutional communication processes. Organizations that are aware of this potential can turn email into a potential marketing network.

Electronic mail has become a tool not only for communication but also for marketing. In this context, we will try to explain here what email marketing means and the advantages it offers for brands.

Essentially, email technologies were created to meet communication needs, similarly to telephones. Therefore, email is basically accepted as a means of communication. In time, though, just like other communication tools, email began to undergo radical changes. Shortly after its invention, email began turning into a promotional tool. In fact, it has managed to become one of the most effective advertising devices of its time.

The phenomenon that we refer to as “email marketing” is the delivery of commercial texts to huge numbers of people via email. It is possible to send one email to hundreds of thousands of people at the same time. Brands use this approach to better and more accurately describe their services or products at certain times of the year. Information, deals, discounts, campaigns, special celebrations, and other special details can also be shared in this way. According to researchers, 35% of people regularly check their emails every day.

That finding alone reveals how effective the email marketing method is. If an appropriate and creative strategy is utilized, brands can make a serious difference with email marketing methods. From the perspective of efficiency, the fact that it is a highly productive and cost-effective method leads brands to embrace email marketing.

Try to personalize your outgoing emails as much as possible. Evaluate Yandex or Gmail’s advertising services. Be careful about scheduling your emails. To avoid getting caught by spam filters, don’t persistently send emails to people who do not open the messages.