4 essential SEO strategies for brands in 2022!

Search engine optimization (SEO) is one of the foundations of digital marketing. It dictates how your site is ranked on popular search engines like Google. Currently, the SEO services market is experiencing historic growth, from $47 trillion in 2020 in value to a projected $103 trillion in 2025. Research and Markets to the growth in media consumption, rise in penetration of smartphones and internet services, and the digital empowerment of older generations, to name a few factors. LHH is to maximize the volume of inbound organic traffic from search engines to a website. This is done by having on-page and off-page strategies, including link building, hashtag research, social media strategy, content strategy, information architecture, and more. SEO can also help companies reach the top of search rankings. Brands have leaned into SEO to raise visibility and promote their products. But to do this, you have to know the latest essential SEO strategies for brands. Read more about this below.

Target featured snippets...
Optimize images...
Support long-tail keywords...
Find and track relevant hashtags...

Target featured snippets...

Most companies are always aiming to rank at the top of search engines. But this time, brands should aim to have a featured snippet – also known as rank zero. Picture this, when you search for something, there is always an excerpt of a passage that appears on top of the search results page – this is the featured snippet. Your website content should be optimized with questions and long-term keywords to show that you have user intent in mind. You should also format your information for speedy readers since this is the original purpose of the featured snippets.

Optimize images...

To stay competitive within the SEO space, you should not forget the importance of optimizing the images on your website. As TechCrunch pointed out the new multi-search feature from Google will be rolling out. This means that users can now search using text and images at the same time via Google Lens. To help your SEO strategy, your photos should be compressed and easy to load so that search engines can easily crawl them. They should also have SEO-rich alternative text to help search engines associate keywords to your image.

Support long-tail keywords...

As ESIC University’s Anett Erdmann says, keyword choice is crucial for customer attraction. It is a long-term strategy that can in turn increase your website's traffic and profitability. When doing keyword research for your SEO strategy, you have to always support long-tail keywords. Most strategies usually go for short-tail and high-traffic keywords, but incorporating long-tail keywords will help you have more keywords to match and address your audience’s queries.

Find and track relevant hashtags...

Social media sites also influence SEO ranking. And on these sites, hashtags serve as keywords. They categorize content and make it easy for users to find and connect with your content. Having a hashtag tracking tool will help you keep monitoring hashtags that are relevant to your content. It also tells you which ones are frequently used by your audience. As we explained in our previous post on ‘What is a Hashtag Tracking Tool?' These tools can help you build a sound marketing strategy that will help you narrow down the exact things that your target audience is looking for. It's increasingly important to incorporate hashtag usage into your SEO strategy since Google has begun incorporating hashtags into search results in 2021. An efficient and simple hashtag search tool can track and find all relevant hashtags for your brand. Learn more about RADAAR's Hashtag Tracker here.

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Get the right hashtags for your content...

Whether you are a small business owner, influencer, agency, or just looking to improve your social media strategy, the Hashtag Manager is an essential tool to have.

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FREQUENTLY ASKED QUESTIONS

Everything you need to know about hashtags...

Here are some tips for leveraging the power of hashtags for your social media strategy...

What is a hashtag?

A hashtag is a label for content. It helps others who are interested in a certain topic quickly find content on that same topic.

What does hashtag mean?

Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Hashtags are preceded by the # symbol, like #socialmedia or #digitalmarketing.

Why use hashtags?

Hashtags are a really valuable tool in your social media marketing strategy. Using hashtags correctly can help your content be discovered and boost your brand's organic reach and engagement with your target audience.

Which platforms support hashtags?

Hashtags were first widely used on Twitter, but they have become common on other social media platforms, including Facebook, Instagram, LinkedIn and Pinterest.

What is the hashtag symbol?

A hashtag is created by including the symbol '#' in front of a word or words without spaces. (i.e., #radaar, #socialmedia)

How to use hashtags?

A hashtag—written with a # symbol—is used to index keywords or topics on social media platforms. People use the hashtag symbol (#) before a relevant keyword or phrase in their content to categorize those content and help them show more easily in search.

What are the top 10 hashtags?

Currently, the 10 most popular Instagram hashtags are as follows: #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme

Who first used hashtag?

Hashtags are everywhere. They are used by millions across all social media platforms. But the concept of tagging social media groups or topics with a hashtag is credited to one man, Chris Messina.