All the tips & tricks you'll need...

Nearly 4 billion people worldwide used social media in 2021. With 48% of the global population into social media, it’s no wonder such platforms have become an essential part of any business.

There are many challenges attached to building a successful brand. From idea generation to product launch, building brand strategy, and ensuring a good marketing strategy. However, the most important is staying relevant, almost all brands battle with extinction.

Most people spend a great deal of their time on social media. It has become one of the most popular places to hang out. With more than half of the world’s population on social media, it is clear just how powerful it is.

Social media has taken over. Businesses that want to survive and thrive need to take advantage of it. This is why there is a growing trend of companies investing in a social media management tool.

There are some fantastic ways to market a brand, but nothing beats an excellent Twitter contest when it comes to breaking all marketing strategies. Why so? Well, people love to win prizes, and brands love the exposure they get; hence, this becomes a win-win for all.

When people think about what to post on social media, hashtags are one of the first things that come to mind. Hashtags let you group your content together, which makes it easy for people with similar interests or professional goals to find content related to a hashtag they search for.

YouTube has come a long way since its launch in 2005, and the video-creating and watching platform has outclassed itself with each update. The platform understands that evolution is essential and hence adapted itself to the world's changing trends quite efficiently.

Not quite long, Adam Mosseri, the head of Instagram announced a new feature known as the Instagram favorite feed. It is good news for brands as it enables them to gain maximum exposure once they can get themselves on their followers’ favorite feeds.