How to master the art of the Social Media Brand Comeback?
There are many challenges attached to building a successful brand. From idea generation to product launch, building brand strategy, and ensuring a good marketing strategy. However, the most important is staying relevant, almost all brands battle with extinction.
LEARN MORE SEE HOW IT WORKS There are many challenges attached to building a successful brand. From idea generation to product launch, building brand strategy, and ensuring a good marketing strategy. However, the most important is staying relevant, almost all brands battle with extinction. While some get to win, many brands end up losing the battle to stay relevant. A few of these brands on the verge of losing it all made a strong comeback. Brand extinction is felt on both sides of the consumers and the brand. This is because an excellent marketing strategy appeals to the emotion of the consumers. Therefore, for every buy, there is an emotional attachment to the product. This had made few brands go the extra mile to fight their way back in the hearts of their consumers. A comeback is a feat that had only been attained by a few and those who do end up spiking their profits.
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What are Brand Comebacks?
With the advent of technological advancement, and also being present in an age where social media can turn tables. Even the best brands have their times of falls and failures. However, they always have a way of bouncing back. Over the years there have been instances of breathtaking brand revivals. Some examples include T-Mobile, Polaroid Originals, and particularly Apple, which almost neared bankruptcy in 1997. Another significant example is Twitter, in 2016, the New Yorker announced that the social media platform is on the brink of extinction. Even though, the company did have some turnaround years later. Nowadays, brands appear to do better when they are cute. However, there are numerous new ways to spice things up online. Here are some of the most creative social media brand retweets we've seen. Watch and take notes.
Conclusion
Asides from the brands mentioned above, there are also other brands with their comeback story. Few things are common as part of what helped them make a complete comeback and there are a lot of lessons to be learned. For example, Twitter, the social media giant identified what it was good for and stick to it throughout. It is important that a brand assess the values it offers its audience. In addition, every brand has what it is known for, its strength, and what makes them different. Focus on the strong point and never allow any critics and side distractions to disrupt you.
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