How to run a social media giveaway to increase your reach

Why? You should know that social media giveaway has many advantages, and that is why you should run it. Such include that it helps you to increase your social media engagement, build brand awareness for your company, conduct market research, among. What's more? Running a social media giveaway is relatively cheap, even with its many advantages.

Some of the best social media giveaway you could use include the following;

Run a Photo Contest.

This kind of contest lets your followers and audience engage in creating something themselves. You can ask them to create or share a certain kind of photo, and then you select the best out of all the photos share or posted. Ensure to use a hashtag for the photo contest to amplify engagements and even drawn new followers. Photo contest lets users share and post content that promotes your brand.

Run a Referral Contest.

This is one of the best tactics you can employ to increase your social media engagement. Entrants into the contest have to share the hashtag with other people, and more people get to know your brand. A referral contest is great for helping your brand grow its following.

Run a Hashtag Contest.

Sitting up your hashtag for any contest lets you measure the social media engagement you are getting from a contest. Some apps and software such as Rafflepress can help you measure you will get the most referral for your social media, and that will be the winner of the contest.

Vote-To-Win Contest.

People love to share their own idea. In the vote-to-win contest, their vote will act as an entry. They can easily comment or vote on the comment section, or you can also create an Instagram stories poll. This kind of contest allows you to collect a lot of market research data.

Social Media Scavenger Contest.

This contest often involves all the social media platforms, and you can lay easter eggs in your posts that your followers have to solve. Remember to put in a countdown timer as the hunt starts to make it more fun.

To make your giveaway competitive, offer good value to your followers and audience. The following are some of the best prizes that you could use;

Create a Winner Announcement Post on Facebook, Instagram, and Twitter. To announce the winner of a contest, thank everyone for participating in the contest. Then tell the name of the singer of the contest. You can also use the social media winner's handle on the social media where you are making the post. Then add a link to the giveaway land page so that followers will see it and check out more information. You can also include a photo of the Prize on this to get more engagement on the post.

On your blog, make a blog detailing the contest's story, the rules, the Prize, winner, etc. Also, include the handle of the winner. This blog post is intended to create more engagements for your blog and your social media list.

There are so many reasons why brands and individuals engage in social media giveaways. Some of them are;

• To create and promote your social media for More Social Engagement.
• To increase brand awareness for your company and its products.
• You can also use giveaways to Build Brand Loyalty and keep your customers coming back.
• Giveaways help to get more customers, make more sales, and ultimately grow your business.
• It is a kind of word-of-mouth marketing for your products and services.
• You can also use the opportunity for giveaways to conduct market research and get information from the users of your products.
• You can also use giveaways to increase your email list, which can help you communicate and sell more to your customers.