Is your business ready for LinkedIn ads in 2025?

LinkedIn continues to roll out innovative ad formats and updated specifications to help businesses engage with professional audiences more effectively in 2025. Some of the latest LinkedIn ad formats include Single Image Ads, Carousel Ads, Video Ads, Document Ads, Event Ads, Article and Newsletter Ads, Thought Leader Ads, Sponsored Messaging (Message and Conversation Ads), Dynamic Ads (Follower, Spotlight, and Text Ads), and Connected TV (CTV) Ads. Each of these formats offers unique benefits tailored for various campaign objectives—whether you want to boost brand awareness, generate leads, or drive event attendance. It’s crucial to stay updated on LinkedIn’s ad specs, such as image dimensions, text limits, and file sizes, to ensure your creative assets look their best and perform optimally across all devices.

For example, Single Image Ads perform well with a recommended size of 7680 × 4320 pixels, while Carousel Ads use multiple square images at 1080 × 1080 pixels each. Video Ads support aspect ratios from 1:1 to 16:9 and lengths up to 30 minutes, but short, engaging videos of 15 to 30 seconds tend to capture the most attention. Document Ads let users preview or download valuable content directly within the feed, and the specs suggest keeping assets under 10 pages for the best user experience. By understanding the latest LinkedIn ad formats and their technical requirements, you can design high-impact campaigns that align with your marketing goals in 2025.

Businesses new to LinkedIn advertising often have several key questions about how to maximize their results. Common queries include which LinkedIn ad formats work best, how campaign bidding and budgeting function, and what to measure for a high return on investment. Marketers also want to know when to use tools like Lead Gen forms and how often they can send Sponsored Messages. By addressing these fundamental concerns, your team can confidently plan LinkedIn ad campaigns that suit your brand’s objectives in 2025.

Additionally, many advertisers wonder whether they should select Accelerate or Classic campaigns based on their goals and resources. Accelerate offers quick setup and guided optimization, while Classic gives you more manual control, making it ideal for advanced retargeting strategies or highly specific audiences. Understanding the strengths of each approach and aligning your campaign objectives with the right format will set you up for a successful LinkedIn advertising journey. Staying up to date with these frequently asked questions ensures your business keeps pace with the evolving landscape of LinkedIn ads.

Are you ready to launch LinkedIn ads confidently in 2025? With so many new ad formats, advanced targeting options, and automation features available, it's never been a better time to engage a professional audience on LinkedIn. Take the time to set a clear objective, optimize your creative, and measure what matters for your business goals. By applying these latest strategies, you can maximize your budget and drive real pipeline impact.

Remember, success with LinkedIn advertising is about more than just going live—it’s about thoughtful planning, effective audience building, and continuous optimization. Whether you're looking for brand awareness, lead generation, or ABM precision, the right approach will ensure strong results in 2025. Review your setup, get familiar with campaign types, and don’t hesitate to test new formats to see what works best for your business. Your path to LinkedIn ads success begins now!