What is Tumblr and how is it used?

Tumblr is one of the hottest blogging platforms that is a favorite among the younger crowd. Chances are that you might have even heard of it. By leveraging the site, you can take your content game to the next level. This is why you need to get in on the action.
Tumblr is one of the hottest blogging platforms that is a favorite among the younger crowd. Chances are that you might have even heard of it. By leveraging the site, you can take your content game to the next level. This is why you need to get in on the action. When you use Tumblr properly, you will find it to be an excellent social network. So, if you’re interested in harnessing its potential, you have come to the right place. Let’s take a close look at how you can use Tumblr as an advertising tool to interact with your target audience.

What is Tumblr?

Before we look at how you can use Tumblr, it is important that you have a better idea of what it is. In the simplest of words, Tumblr is a highly addictive microblogging platform that has been around since 2007. It continues to attract the younger generation, unlike Facebook which is mostly used by Millennials and older generations. Anyone can use Tumblr for publishing all types of content including text, quotations, photos, links, videos, gifs, and music. It is accessible on desktop and smart devices. What makes it stand out is the fact that it mixes blogging with social networking to offer something unique to users. To unleash the full potential of Tumblr, you have to use it in both ways.

How to use Tumblr?

To get started with Tumblr, you need to do the following:

Sign up to create a Tumblr account...

In order to access your very own dashboard on Tumblr, you have to create an account. Luckily, it is free to do so. All you have to do is head over to Tumblr.com . Otherwise, you can simply download the app and complete the signup process on your smart device. You will have to enter your email address and make a username and password. Keep in mind that the username you choose would be included in your Tumblr blog’s URL. This means that other users would be able to find you using your username. Before you can move forward, you will have to confirm that you are a human and mention your age. Then, you will have to select your interests. You will have to choose 5 interests by clicking or tapping on the relevant gifs. It would allow Tumblr to recommend which blogs you should follow. Once you have followed some blogs, they would appear on your Tumblr dashboard. Make sure to confirm your account by opening the verification email and clicking on the link.


The next thing that you need to do is customize your Tumblr blog to ensure that it suits your preferences. When you use the site, you will instantly realize that it offers greater customization capabilities in comparison to other social networks like Instagram, Twitter, and Facebook. Therefore, you can change things up to create a profile that reflects your style. You can go through other profiles for some inspiration. There are plenty of free and paid Tumblr blog themes that you can choose from. To customize the blog and change the theme, you must select the user icon at the top of the dashboard. Then, you must click on your blog name which would appear in the drop-down menu. Then, you must click on Edit Appearance to proceed.

Explore the World of Tumblr!

After you have set things up, you can start following other blogs to explore the world of Tumblr. The Explore page is your best friend for discovering everything the platform has to offer. You should be able to access it from your dashboard. It is represented by the compass icon. It is also possible to search for things by hashtags or keywords. If there is a specific topic that you are interested in, you can search for it. Make sure to click on the follow button to the right of Tumblr blogs to follow the ones you like most.

Post content...

To take complete advantage of Tumblr, you have to post content. Besides, nobody would want to follow an empty profile. Therefore, you should come up with interesting content and post it on Tumblr. It is important that you post regularly to keep people hooked. The more you post the greater your reach.

Interact with users...

Lastly, you need to interact with users just like any other social media platform. Being active on Tumblr will ensure that you get plenty of attention. There are many ways to interact on the site such as by posting on another user’s blog, sending someone a message, following a blog, and re-blogging posts. Always remember that consistency is the name of the game.


Now that you know everything about Tumblr, you and your teammates can plan and schedule posts and publish them using RADAAR months in advance. You will be blown away by what the tool can do for your digital marketing team!

Express yourself on Tumblr...

Get your content delivered to your Tumblr blogs on time with RADAAR's powerful social media scheduler and easily post for multiple dates in single go.

Make content publishing on Tumblr effortless for your entire team...

If you still have questions about Tumblr, take a look at out our FAQ section!
Tumblr is a social networking and microblogging platform.
You may easily share anything on Tumblr. Post content from your browser, phone, desktop, email, or anywhere you happen to be, including text, pictures, quotations, links, music, and videos.
From your mobile or web dashboard, open the user’s blog by clicking or tapping on the avatar, then go to the user menu and select “Block.”.
A blog is a website that serves as an online journal or informative source. Posts are organized in reverse chronological order, with the most recent ones at the top. It serves as a forum for writers to express their opinions on specific topics.
Instagram offers a quicker and easier means to publish photographs than Tumblr does, but Tumblr users have greater control over their content and design.
To determine whether the blog's material is authentic, look at it. Pornographic movies and photographs, repetitive commercial text posts with excessive external links, and random enormous amounts of reblogs all at once are the three main types of material used by spam blogs on Tumblr.