What is Vimeo? How does it work and what does it Do?

Here we will try to better get to know Vimeo, which is a user-centered video-sharing platform like YouTube but has a very different style and interface.
Although Vimeo has been present in our lives as a video platform for a long time, unfortunately, it is a site that doesn’t receive the full appreciation that it deserves. Although Vimeo has lagged behind YouTube a bit lately, it is definitely possible to talk about a core group of users maintaining their loyalty here.

Here we will try to better get to know Vimeo, which is a user-centered video-sharing platform like YouTube but has a very different style and interface.

What is Vimeo?

Vimeo is a video platform where people from all over the world can independently upload and share videos. Vimeo is considered a relatively elitist place in terms of the content of the videos. Artistic works and video art projects are often shared here, making Vimeo an indispensable site for people who are interested in art.
All types of videos are not accepted and the site prioritizes high-resolution videos. Videos must comply with the Vimeo standards in terms of both content and format to be accepted. This has enabled the content of the site to evolve in a clear direction for years. In contrast to YouTube, daily news, politics, routine events, and discussion or chat contents are not shared on the Vimeo platform.

Vimeo has been maintaining its high standards of quality for many years as its video compression feature is so successful. While platforms like YouTube are more inclusive, Vimeo is a video site that caters largely to professionals. For video design and editing enthusiasts, Vimeo is a very attractive site.

What is Vimeo’s purpose?

Vimeo, a US-based site, is in tight competition with YouTube today. It was founded in November 2004 by Zach Klein and Jake Lodwick. Video loading times may take longer on Vimeo because it includes long videos, such as full movies, more often. This is also due to the quality of the videos, as we mentioned above. The content of the site is determined directly by its users. Vimeo has given video designers and editing artists the opportunity to create a free platform for their work.

Vimeo’s primary goal is the sharing and circulating of professional works. Its user base largely consists of people active in such professional circles. Recently, many artists in the field of cinema have been sharing their products here free of charge. If desired, it is also possible to set special passwords for accessing videos.

Vimeo statistics

Current statistics about Vimeo are as follows:

• The number of visitors per month to Vimeo is about 170 million.
• The number of registered members is close to 100 million.
• There are approximately 750 million monthly views.
• The number of premium users is 710,000.
• There are 42 million Vimeo users in the United States.
• Vimeo has users in a total of 150 countries.

The history of Vimeo

Contrary to popular belief, Vimeo is an older platform than YouTube. When it was founded in November 2004, YouTube did not yet exist. Vimeo has attracted great attention from a certain audience since its earliest years due to the high quality of its videos, but it has been somewhat overshadowed by the rise of YouTube.

The first period of Vimeo was particularly marked by movies, TV shows, and short documentaries. This website, which was ground-breaking with its video compression feature, can be used with both paid and free versions. Your uploading quota increases significantly depending on the package that you choose. Vimeo has introduced many new creative tools over time. Anjali Sud is currently the CEO of Vimeo.

How does Vimeo work?

You don’t need to be a member to watch videos on Vimeo. However, if you want to upload your own videos, you will need to become a member. To add a video, simply click on the “New Video” icon. From that point, the site will guide you through the process. The most important point to consider about video uploading here is that there is a limited daily quota for uploads. In other words, you cannot upload large numbers of videos in a single day. This ensures that unnecessary videos are blocked from the site and the quality is preserved.
When you watch a video, you should click on the heart button. In this way, you can easily access the content that you want from the “Videos I Like” section. You can also easily use Vimeo via mobile application if you prefer. In the profile section, you can update your information, view the statistics of the videos you have uploaded, or delete your videos whenever you want.

Important differences between Vimeo and YouTube

The most important feature that distinguishes Vimeo from YouTube is its image and sound quality. Accordingly, the video uploading process is much more controlled. This ensures that Vimeo’s video quality remains high. You will not be exposed to any video content that could be described as garbage.

Since the videos you upload are thoroughly reviewed, you are less likely to encounter disappointing situations with regard to copyright later. Therefore, it is unlikely that situations such as unexpected deletion of videos will happen. Vimeo gives you the chance to add your own logo to your videos. Finally, you can edit and change your videos without changing their links. As is known, YouTube does not provide such an opportunity.

Is Vimeo free?

The package called Vimeo Basic is the standard package and it gives you 500 MB of storage per week. This package is suitable for everyone and is completely free. On the other hand, Vimeo has four types of paid packages. These are Vimeo Plus, Vimeo Pro, Vimeo Business, and Vimeo Premium. Fees are calculated in dollars. The main difference among these packages is video storage space.

How can brands use Vimeo?

Together with individuals, brands can also use Vimeo effectively to improve their corporate image or announce their services. Vimeo is a platform that has started to gain importance in the business world recently. Brands that analyze their numbers of views, audiences, and active members can use this situation to their advantage. The aesthetic value of the videos on Vimeo is at the forefront here.

The videos that you prepare must be suitable in terms of both aesthetics and professionalism. By revealing the strengths of your brand through video marketing processes, you can meet your audience effectively.

There are no in-video advertisements on Vimeo, in contrast to YouTube. For this reason, brand images on Vimeo are constructed through videos or viral ads. For this reason, you shouldn’t fail to open a business account with Vimeo. Thanks to the large number of available packages, you’ll be able to increase your marketing advantages in a concrete way.

How do you become a member of Vimeo?

Simply click on “Join for Free” on the Vimeo homepage. Immediately afterwards, you will be asked to enter some necessary information to become a member. Click on “Join with Email” to confirm the membership request. If you prefer, you can also register on Vimeo via your Facebook or Google account. However, keep in mind that if those accounts are deleted in the future, you may have problems accessing Vimeo.

How do you upload a video?

After logging in to your Vimeo account, click on the “New Video” icon at the top right. Then click on “Select Files to Upload.” You will proceed from here by selecting the files that you want to upload.

After the selection process, your video will start uploading. However, as we mentioned above, the loading time may be slightly longer than usual since Vimeo videos are of higher quality compared to YouTube. While the file is uploading, you can easily fill out the information about its title, label, and so on.

How do you delete an uploaded video?

Deleting a video on Vimeo is as simple as uploading a video. Vimeo offers you the ability to remove your videos at any time. To do so, it is necessary to log in to the site from the account to which the video is linked. You will then view the videos you uploaded from your profile and click on the video you want to delete. You can delete the video permanently by using the “delete” button from the video’s own menu.

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