What is YouTube and how does it work?

The purpose of YouTube is to allow users to upload and share their videos interactively. The site, which attracts millions of people from around the world, seems to have largely achieved its goal. These YouTube users all have different purposes and motivations, and the YouTube algorithm is very good at optimizing what users will see.

YouTube was founded in the US in 2005 on the initiative of three former PayPal employees. The platform, which emerged with the efforts of those three entrepreneurs, began its adventures with its domain name. The first video uploaded to the site, which would reach millions of people in a short time, belonged to one of the founding partners, Jawed Karim. A short video sharing images from a zoo, it is still available to view on the site.

Google bought YouTube in 2006 for $1.65 billion, a record-setting purchase for Google at that time. In 2010, YouTube reached approximately 2 billion views per day.

Over time, the features offered by YouTube have undergone considerable changes. The site, which has updated its features almost every year to date, largely owes its success to these regular changes. YouTube’s main video format was generally FLV. When a file was downloaded from the computer, it was downloaded in this format. Therefore, the Adobe Flash plugin was also needed. Over time, the video quality has reached the level of 4K, and YouTube now supports several different formats.

Videos with formats such as AVI and MPEG can be uploaded up to the limit of 1 GB. Viewers can like videos or share their negative opinions in the comments. Channel owners can also completely disable comments if they wish.

A new version for children, YouTube Kids, was introduced in 2014. You can also view many different locations in detail from wherever you sit with the YouTube 360 experience. You can watch videos from other devices or create custom playlists.

Even if brands are not directly active as YouTube members, they can gain visibility through advertising. For example, sporting brands can advertise on YouTube channels that broadcast sports content. Brands suitable for the target audience can advertise on makeup channels predominantly watched by women. In addition, companies can place creative viral advertisements within the most watched videos.

Opening a simple YouTube account is extremely easy. Especially after Google purchased the site, the process of creating personal channels became much faster. To open a YouTube account, your Google account must be active.

When you watch something on YouTube, you can easily see which Google account you are watching from at the top of the page. You will also see an option called “Create” in the YouTube menu.

There are some slight differences between creating a personal channel and creating an account for a brand. With a business account, you can use YouTube with a name that is different from that on your Google account. Creating a YouTube channel is free.

When you click here, you will see two options: “Upload Video” and “Go Live.” When you click on the option for uploading a video, you will next see the option for “Select Files.”After adding the relevant information (title, tags, thumbnail, etc.) in the window that opens, it will be time to upload your video. You can also benefit from the “Preview” feature in this process.

Unfortunately, YouTube does not accept all video formats. At present, you can upload your videos smoothly in formats such as AVI, MPEG, FLV, WEBM, MP4, 3GPP, and MOV. You can easily convert unsuitable formats to an appropriate format with various converter programs.

Everyone who broadcasts on YouTube naturally wants to reach as many subscribers as possible. You can follow the steps below to increase the number of your subscribers on YouTube:

• Broadcast a minimum of one new video per week.
• Don’t forget to add animation to your videos encouraging viewers to like them or subscribe to your channel.
• Focus on the quality of the videos rather than the quantity.
• Respond actively to comments.
• Edit your channel’s information.
• Do the necessary promotional activities in the field of social media.
• Use YouTube’s SEO tools.
• Create original content and use sincere language.
• Don’t make your videos too short.
• Pay attention to cover images.
• Don’t try to create content related to areas you are not an expert in or that you don’t like.