Why is Facebook important for brands?

Facebook is undoubtedly one of the most popular social media platforms in the world. So why is it important for brands?
Facebook is undoubtedly one of the most popular social media platforms in the world. Its story has even become the subject of a motion picture and its features have been a source of inspiration for other social media sites. Facebook still knows how to maintain its top spot among social media platforms, even if it is no longer in its golden days.

Having combined its power with Instagram and many other applications, Facebook has very important potential for both individual users and brands. Brands will benefit from Facebook’s advantages efficiently if they use the right advertising and communication strategies. Here we will review some basic information about Facebook, its special features, and its importance for brands.

What is Facebook?

Facebook, in the shortest definition, is a popular social media site that allows people to communicate with each other over the internet and also allows them to exchange information on wide-ranging topics. Facebook swept the world very quickly after its establishment and continued growing and developing day by day. Now, with nearly 3 billion global users, Facebook is among the 5 most visited websites in the world.

What is the purpose of Facebook?

The purpose of Facebook is to create intense interactions between people, just like other social media platforms. With shared messages, videos, photos, or documents, people have the chance to express themselves freely. In a sense, everyone who joins Facebook receives their own podium and microphone. Provided that they do not violate specified rules, people can share posts in communities with their friends, follow the posts of others, join groups and pages, participate in various events, and reach many people, institutions, and brands with private messages.

Facebook statistics

Facebook statistics are regularly updated every year and shared with the public. According to the latest figures, nearly 3 billion people around the world are Facebook members. The profit level of the company increased by approximately 29% over the last year. Facebook earns $323 every second. While at least 1.47 billion people visit the site every day around the world, about 1/5 of the entire digital advertising market is centered on this platform.

The history of Facebook

Facebook was founded in 2004 by Mark Zuckerberg. In fact, it was the second website that he founded. Although it attracted great attention at Harvard University, the school’s administration closed down the website due to issues about permission to share students’ photos and data. While taking a one-year break from school, Zuckerberg worked on a social media platform where people could enter their data independently and create detailed profiles.

This idea, first launched in a dorm room, turned into a huge wave that would spread all over the world. Half of the undergraduates on Harvard’s campus had registered within 30 days. Facebook continued its development with the participation of individuals such as Andrew McCollum and Eduardo Saverin. At that time, the “wall” format was developed with group applications. Facebook received around $500,000 in aid at that time, and the initial name of the website was The Facebook.

In 2006, Facebook started to open up to all people. By the end of 2006, the number of members had reached 12 million. In 2011, the value of Facebook exceeded 50 billion dollars. The company bought Instagram in 2012.

When was Facebook established?

Facebook was established on February 4, 2004. During the establishment process, the aim was to create a site specifically for Harvard University. The site gained huge popularity at Harvard in a short time.

What features does Facebook offer?

Facebook has been improving its features regularly since 2004. Many features, from status updates and messaging to photo and video features and story sharing, have attracted the attention of users. Let’s examine these features in a little more detail.
Status Updates: Everyone on Facebook has the freedom to share photos, videos, and text on their walls. You can post to your own wall, to your friends’ walls, within a group, or to a page, provided that you don’t violate specified rules. You can also receive special notifications for people whose status updates you particularly want to follow.

Photo/Video Features: You can share photos or albums via your Facebook page. Photos and videos must be uploaded to Facebook in a suitable format. The resolution is slightly reduced in photo uploads. You also have the opportunity to edit your photos.

Messaging: On Facebook, users can send as many messages to each other as they want. If you receive a message from someone who is not on your friends list, it will appear in the “requests” folder. If you wish, you can disable the messaging feature.

Events: Facebook shows all the events that are suitable for your location according to categories.

Facebook Live: All Facebook members have the opportunity to broadcast live 24 hours a day. By turning on your live broadcast notifications, you can instantly participate in such events.

Stories: Just like on Instagram, you can share stories on Facebook. Stories are shared for 24 hours and are then deleted.

Marketplace: Facebook, as one of the most important channels of digital commerce, has recently developed even more with its own Marketplace. You can take part here by selling your own products 24/7, or you can use Marketplace as a buyer.

Why is Facebook important for brands?

Today, all brands, small or large, understand how critical Facebook is for them in advertising and communication. Facebook is the most heavily monitored communication channel in the world. We can think of it like the world’s most heavily viewed television channel. Therefore, being a brand on Facebook means being visible on a top-ranking platform with billions of active users. Brands need to be aware of this power and take advantage of its potential. Brands that succeed in managing their social media accounts on this platform at a professional level enjoy opportunities to strengthen their images and promote their products and services more widely.

How do you open a Facebook page?

Facebook pages and Facebook groups are often confused. Here we will specifically address how to open a page on Facebook.

What is a Facebook Page? You can open special pages on a subject or a person on Facebook. Official pages can also be opened for sports teams, businesses, or institutions. Anyone is able to open a “page” on Facebook.
How Do You Open and Register These Pages? Click the “Create a Page” button from the main menu and fill in the required fields accordingly. Here you can choose your admin settings and fill out your page information, and then send invitations to prospective followers.

How Do You Change the Name? By going to the menu for changing your page’s settings, you can change the name and make other changes. Admin settings can also be changed here.

How Do You Delete a Page? After opening a page, if you are an admin, you have the right to delete it at any time via the settings menu. An unauthorized member has no chance to delete a page.

How do you open a Facebook group?

What Are They? Facebook groups are basically no different from Facebook pages. The main distinction here is that the group’s membership may be more restricted. Approval from the admins might sometimes be required for a Facebook user to join a group.

How Do You Start a New Group? From the main Facebook menu, select “Group” and then “Create.” You will then be able to choose the basic settings for your group. The group will be ready to be shared very quickly. Be sure to make all necessary decisions about the admin settings before sending out group invitations.

How Do You Delete or Close a Group? To close a group on Facebook, you’ll need to remove the members of the group one by one. When the final member is removed, you’ll see an option of “Remove from Group” for your own account. As soon as you do this, the group will be automatically deleted from Facebook.

What are Facebook ads?

Facebook advertising is very important for accurately measuring and analyzing users’ behavior. You can reach your target audience much more easily thanks to the opportunities that Facebook provides to businesses, brands, and individual entrepreneurs. You can use Facebook ads to strengthen your corporate value, increase your brand value, and bring your product or service to the attention of the general public.

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