In the future, more and more businesses will use different types of technologies to create a multi-channel marketing strategy for a connected digital experience, and social platforms will be a big part of that.
In addition to social media, a multi-channel strategy may also include:
• Webinar hosting services
to help grow your business.
• A website that can convert leads.
• Blogs to raise awareness and educate.
• Events to celebrate your brand.
• Email marketing software
to distribute regular newsletters.
… and many others.
But, this integration of new technologies is particularly important for social media marketers to focus on because of the increasing incorporation of shopping capabilities on all the major social platforms. For instance, you can now make purchases directly on Facebook
, Instagram, and even WhatsApp.
In the coming year, we expect to see more advanced eCommerce features
, including the new Facebook Pay which simplifies the platform's one-click purchasing options, making life even easier for all consumers. The trick to integrating emerging technologies like VR, IoT, and AR successfully is to create relevant content for each platform and still be able to maintain your brand voice
. You must have a consistent style across all channels to make the customer’s experience as seamless as possible.