How to use hashtags in social media?

Whichever social media platform your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement.
Whichever social media platform your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. When it comes to promoting your brand on social media, hashtags are imperative to attaining success. Once known as the pound sign, the hashtag is a way to make your content discoverable when used correctly.

What is a hashtag?

A hashtag is a word or phrase preceded by the pound sign (#). It’s used within a social media post to help those interested in your topic to find it when they search for a particular hashtag/keyword. It helps draw attention to your posts and encourage social media interaction. It serves as an indication, for users and algorithms, that a piece of content relates to a specific topic or belongs to a category. Hashtags help make content discoverable in searches and to reach more people.

Why use hashtags?

Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information. In today’s world of social media, users can quickly get bogged down by information overload. Using hashtags makes it easy to cut through the digital clutter and focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Google+ and Pinterest. A few reasons to use hashtags on social media are: hashtags simplify the process because searching a hashtag pulls results for each post using that hashtag. Hashtags compel an action because when a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag. Hashtags evolve because they are being used more and more, impacting the amount of information put directly in front of social media users.

Top 50 Instagram hashtags of 2021!

Here is a list of the most popular Instagram hashtags in 2021:

#love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme, #picoftheday, #follow, #me, #selfie, #summer, #art, #instadaily, #friends, #repost, #nature, #girl,#fun #style,#smile,#food,#instalike, #likeforlike, #family, #travel, #fitness, #travelgram, #travelling, #travelblogger, #traveller, #traveler, #travelingram, #traveltheworld, #makeup, #makeupartist, #makeupaddict, #makeuplover, #makeupjunkie, #makeuptutorial, #makeupforever, #makeupbyme, #makeupoftheday, #makeuplook, #followme, #picoftheday, #follow, #me, #selfie, #summer, #art, #instadaily, #friends, #repost, #nature, #girl, #fun, #style, #smile, #food, #instalike, #likeforlike, #family, #travel, #fitness,

How to find and use the right hashtags?

To find hashtags that are specific to your brand and your audience, you’ll need to know what to do, and they are.

Study your competitors and social media influencers

Start by doing a competitive analysis on social media. Gather intel about your competitors and any relevant influencers within your brand’s niche. Make a note of the hashtags they use most often and how many hashtags they use in each of their posts. This will help you learn how your competitors engage with your shared target audience and which keywords they tend to use.

Use a hashtag analytics tool

The hashtag analytics tool helps you find the best Instagram hashtags for your brand. You can search any hashtag and see how popular it is. For example, if you search the popularity of #summer, you will get results showing you this hashtag’s overall popularity, its recent popularity, and the trends for the month and week.

Using Instagram hashtags

Include hashtags after writing a great Instagram caption. You can also include hashtags in the comments section when engaging with your followers. Use up to ten or eleven relevant and popular hashtags on this platform for the best reach. You can use as many as 30 hashtags on Instagram. You probably don’t need to use that many, but it’s good to know that using more is acceptable here, so you can experiment with what works for you.
You can also search for hashtags in the Tags tab of Instagram’s Explore section and follow these hashtags. That means content from any creator will show in your feed, as long as it includes the hashtag you’re following.

6 best hashtag analytics tools for 2021

Here is a compiled list of the best Instagram analytics tools to use in 2021:


Brandwatch is an analytics tool that monitors every corner of the internet and social media to help you stay on top of trends and sentiment, responding to changes in real-time. So, if you are looking for a fully customizable analytics tool, gives you all the web data you will ever need and makes it accessible and user-friendly, Brandwatch is where it’s at.


RADAAR is one of the best hashtag analytics tools out there. It helps master hashtags to quickly enhance social media performance on Instagram. It helps you find, analyze, and amplify hashtag strategy, identify the right social media influencers, track any Instagram account, explore the popularity, trends and popularity of hashtags. It provides support for users to build their own custom analytics, reports and monitor hashtag performance.


Keyhole prides itself on giving customers real-time feedback. For example, you can drop in a specific hashtag, keyword, or account to see what trends are starting to emerge. Keyhole will also help you figure out which of your own internal trends provide the best results, giving you at-a-glance data into what activities drive the most follower growth over time.


Squarelovin is one of the few tools that offer Instagram analytics free of charge. You can use it to get a monthly analysis of your recent posts and growth or a history of your content broken down by hour, day, month, or year. You can even figure out the best hashtags and filters to use, depending on which posts are best received by your followers.

Sprout Social

It has a library of assets, including photos and videos, that you can use as starters for your posts. It will make suggestions for content, provide inspiration and even clue you into the best times of day to reach your audience. Sprout Social is perfect for when your company is ready to take the next step and engage with its audience in a meaningful way.
LEARN MORE creates PDF reports that can give you insights on metrics such as the growth of your followers, post and profile engagement rates, most popular photo filters, and more. You also get an option to export your data in a beautiful format that helps you keep other stakeholders in the loop about your Instagram marketing efforts.

Simplify your social media publishing...

Plan your content, collaborate, and publish automatically to save your time.

Social Media Scheduler

Simplify your social media publishing and save time.
A social media scheduler is a feature that lets you schedule your posts and will automatically publish them at a particular time or date on your specified social media accounts, whether that be Facebook, Instagram, LinkedIn, Pinterest, or Twitter. Learn more.
With RADAAR, you can create a post and schedule it to be published on Facebook (pages), Instagram (business accounts), Twitter, and LinkedIn (company pages) for now. Soon you'll be able to schedule posts on Pinterest, YouTube, and Vimeo. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Absolutely! You can reschedule, copy, or move any of the posts by using the drag & drop function. Learn more.
A powerful social media scheduling tool allows your team to work together and ensures your content is published without delays, even outside of office hours. That means you can streamline your workflow, stay focused, and save time. Learn more.
RADAAR supports all important post formats such as single pictures, videos, multiple pictures, and text at the moment. Limits are based on each network's API. Learn more.
Yes. You can easily collaborate with your team members and even invite your clients as guests to review, accept, reject, or give feedback on your scheduled content. There's no limit on invitations. Learn more.
Yes. You can easily export your scheduled posts in PowerPoint, Excel, or CSV format. Learn more.