Role of hashtaghs in social media: Are they worth it?

A hashtag is a label or metadata tag used on social networks. The use of hashtags started on Twitter and has since been adopted by other platforms such as Instagram, Facebook, and even LinkedIn.

What are hashtags and their purpose on social media platforms?

A hashtag is a label or metadata tag used on social networks. The use of hashtags started on Twitter and has since been adopted by other platforms such as Instagram, Facebook, and even LinkedIn. Hashtags make it easier for users to find messages with a specific theme or content. Hashtags encourage more creative and concise content tagging, are easy to use, and contain no spaces. They also facilitate social interaction by grouping similar posts together and allowing users to engage in conversations. Although they were originally designed for use on Twitter, hashtags are now commonly used across all major social media platforms to connect people with shared interests and drive engagement around specific topics or events.

Are hashtags worth using?

The answer is yes! Hashtags are an effective way to:

• Generate more visibility for your brand
• Reach new audiences and followers
• Get found in search engines
• Improve your click-through rate
• Engage with potential customers and followers
• Build relationships with other businesses and influencers
• Gain insights about your customers

So, if you're not already using hashtags on social media, now is the time to start!

How effective are hashtags in terms of reach and engagement?

When used correctly, hashtags can help social media users reach a wider audience with their content. Many contents go viral on social media with the help of hashtags. Hashtags can also attract the right audience, people who are interested in the topic you are discussing. This correlates with higher engagement rates. Hashtags can be simple, but there are a lot of strategies that go into using them effectively. It is why so many tools and services have popped up to help users find and use the best hashtags for their content. We will share several free and handy tools later in this article. Tools take the guesswork out of finding effective hashtags. It's a huge convenience when you have limited time to spend on social media marketing. Nevertheless, best practices should accompany a good selection of hashtags derived from these tools. To get the most out of hashtags, here's a list of best practices:

• Use hashtags that are relevant to your content.
• Use a mix of general and specific hashtags.
• Use the suggested amount of hashtags per post.
• Add hashtags to the end of your content.
• Monitor your hashtag performance over time.

The bottom line: Hashtags are a powerful way to reach a wider audience and engage with your target audience on social media. Use them sparingly and strategically for the best results.

Tools to get top hashtags for your brand or business...

So, this brings us to the next point on how to make the most out of hashtags for your business or brand. Tools help you save time by identifying the most popular and trending hashtags in your industry, as well as those that are relevant to your content. We've compiled a list of free tools you can use for different social media platforms.

Instagram & Twitter

Hashtag Tracker is the perfect tool for anyone who wants to know what people are talking about on both Instagram and Twitter. This social mention aggregator tool combines the mentions into a single stream of data. It helps you discover new trends in the two social media channels, all without having to look any further than this site!


Hashtag Analytics provides valuable insights about any hashtag on LinkedIn. This free tool is a Chrome extension that works seamlessly on the platform itself, so you don't have to leave LinkedIn to use it.

Follower and engagement statistics...

Gain real-time data of followers, likes, and comments.

Topic-related suggestions...

Uncover niche hashtags with less competition and higher visibility.

Industry & competitor research!

Hover your mouse cursor over hashtags in your competitor or connection's content and receive quick insights.

LinkedIn hashtags performance metric...

Stay on top of lesser-known hashtags that are seeing a huge increase in the number of followers over time.


There you have it! Now that you know how to use hashtags effectively, it's time to put them into practice. Armed with hashtag tools to supercharge your social media marketing strategy, you're well on your way to success.

Everything you need to know about hashtags...

Here are some tips for leveraging the power of hashtags for your social media strategy...
A hashtag is a label for content. It helps others who are interested in a certain topic quickly find content on that same topic.
Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Hashtags are preceded by the # symbol, like #socialmedia or #digitalmarketing.
Hashtags are a really valuable tool in your social media marketing strategy. Using hashtags correctly can help your content be discovered and boost your brand's organic reach and engagement with your target audience.
Hashtags were first widely used on Twitter, but they have become common on other social media platforms, including Facebook, Instagram, LinkedIn and Pinterest.
A hashtag is created by including the symbol '#' in front of a word or words without spaces. (i.e., #radaar, #socialmedia)
A hashtag—written with a # symbol—is used to index keywords or topics on social media platforms. People use the hashtag symbol (#) before a relevant keyword or phrase in their content to categorize those content and help them show more easily in search.
Currently, the 10 most popular Instagram hashtags are as follows: #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme
Hashtags are everywhere. They are used by millions across all social media platforms. But the concept of tagging social media groups or topics with a hashtag is credited to one man, Chris Messina.