Top 10 tactics to use Instagram Reels in 2022!

Social media platforms change with time, and if you don’t adapt to these changes, you risk getting left behind by newer and more popular social media opportunities. Instagram has already changed drastically since it first launched, and one of its latest and biggest features is Instagram Reels...
Social media platforms change with time, and if you don’t adapt to these changes, you risk getting left behind by newer and more popular social media opportunities. Instagram has already changed drastically since it first launched, and one of its latest and biggest features is Instagram Reels. To take advantage of the marketing opportunities this feature offers, learn the top 10 tactics to use Instagram Reels in 2022 (and beyond).

What are Instagram Reels?

Instagram Reels is a feature on the platform that allows users to create and share 15-second videos set to music. Although, the Reels can now last for up to 90 seconds. The videos can be edited with creative tools like filters, AR effects, and text. Users can also choose to share their Reels with specific friends or with everyone on Instagram, helping to attract a new audience. You can find them under the Explore area.

Why using Instagram Reels in 2022 is so important?

In a world where content is constantly being consumed, while it is important to stand out from the crowd, you also have to set up where a majority of the crowd is heading. And what better way to do that than with Instagram Reels? It attracts a great number of users daily and is pretty easy and free to use. Not only are Reels incredibly engaging, but they're also a great way to show off your brand personality.

You can practice your creativeness while providing a visual experience that is better than a regular Instagram post. Also, Instagram Reels make it easy for businesses and brands to effectively reach potential customers since users can view Reels from all Instagram accounts and not only those they follow. That means you don’t have to get millions of followers for your videos to reach millions of viewers. It's a great way to show off your creative side, and you can use it to share snippets of your brand with the world. Reels are also a great way to discover new people and content since it's algorithmically personalized for each user. Instagram Reels is a priceless tool for marketing brands!

Top 10 tactics to create Reels on Instagram in 2022!

Like other marketing tools, you need some tactics to get the best out of Instagram Reels. Other content creators are posting thousands of videos daily, struggling for the attention of your customers, so it’s a competition for attention and views. Creating video clips worth engaging and simply posting them isn’t enough, here are basic tactics you can use when creating Reels in 2022.
Use on-screen captions: On-screen captions are a great way to ensure your video is accessible to a wider audience, including those who are deaf or hard of hearing. They can also be used to provide additional context for your viewers.

Set eye-catching covers: As with any social media platform, first impressions matter. For your Instagram Reels cover, make sure to use an image that's bright, colorful, and high-quality. Also, avoid using any text on your cover; instead, let your image speak for itself.

Stay in sync with the newest trends: If you want to make the most out of Instagram Reels, you need to stay in sync with the newest trends. The best way to do this is to keep an eye on what’s popular while being creative about your videos. Also, remember to use the same trendy hashtags so you can be seen easily.

Do not forget to add 3-5 hashtags: Hashtags are a great way to get your content seen by more people – using the relevant hashtags will make your content more likely to show up in searches. However, avoid stuffing your Instagram Reels with many hashtags – 3-5 hashtags are okay.
Choose your audio wisely: The audio you choose for your reel is just as important as the visuals. After all, it's what your viewers will be listening to as they watch. Choose a song that fits the mood and tone of your reel, and make sure it's catchy and engaging. You want people to remember your reel long after they've watched it.

Show your brand’s identity: With over 1 billion monthly active users, Instagram is being used by a lot of brands. So, to stand out and become memorable to potential customers, you need to add your brand identity to your video clips.
Create replayable and sharable content: People love content that they can watch over and over again and that they can share with their friends. That's why creating replayable and sharable content is key to making the most out of Instagram Reels.

Show some personalities: Being personal and relatable is one of the best ways to build a connection with your audience. When you show some personality in your videos, people can see that you're not just a faceless brand - you're a real person with real thoughts and feelings. This can go a long way towards building trust and loyalty.

Do some short product reveals: If you want to get people excited about a new product, one great way to do it is with a short reveal on Instagram Reels. You can show just enough to get people intrigued, without giving too much away. Just make sure that your product is actually available for purchase when you say it is!

30/60 seconds are always better: When creating videos for Instagram Reels, always aim for 30-60 seconds. This is the sweet spot for holding people's attention while still providing enough time to deliver your message. Plus, shorter videos are more likely to be watched all the way through than longer ones.

Time to create your own Reels...

Although Instagram Reels is still fairly new, it has the potential to be a powerful marketing tool for businesses of all sizes. By using creative content, engaging with your audience, and using relevant hashtags, you can reach a wider audience and build brand awareness. Additionally, partnering with influencers and other businesses can help you tap into new markets and grow your customer base. With a little effort, you can make Instagram Reels work for your business in 2022 and beyond.

It's time to make Instagram marketing easier for you...

See for yourself how much of a marketing difference a professional Instagram tool can make. Learn more about RADAAR, sign up for a free trial, or get help to learn more about our features for your business.

Everything you need to know about Instagram marketing for business...

You now have a better understanding of what Instagram marketing is about. If you still have questions regarding Instagram, take a look at the FAQs we've put up.
Instagram is a mobile app that allows users to edit and submit photographs and short videos. It is a free online photo-sharing application and social networking platform.
An Instagram business profile grants you access to promoted posts and Instagram advertisements, as well as other features to help you expand your reach and engagement.
It's simple to convert an Instagram account to a business account if you already have one. You'll create a personal account and then convert it to a business profile if you don't already have one.
Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. This social media platform assists businesses in connecting with a large audience, raising brand exposure, and increasing sales.
Between posts, ads and stories, there’s no shortage of potential small business marketing tools on Instagram.
Open your Instagram account, go to Settings / Account, and then tap Switch to Personal Account.