What does 'Link in Bio' mean on Instagram?

With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. If you’ve spent some time scrolling through Instagram, you have probably noticed the phrase 'link in bio' on a number of posts. So, what does 'link in bio' mean? And how do you find a link on someone's bio?
Social media allows marketers to connect and engage potential customers where they are at. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. If you’ve spent some time scrolling through Instagram, you have probably noticed the phrase “link in bio” on a number of posts. So, what does "link in bio" mean? And how do you find a link on someone's bio? Instagram doesn't really allow users to put links to other websites on their posts. The only place where you can put a link is in the little description at the top of your profile called the "bio."

What is 'Link in Bio' on Instagram?

'Link in bio' is essentially a call to action, promoting more information available outside of Instagram's parameters. When an Instagram user addresses their audience with the phrase 'link in bio', it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.

How to use the 'Link in Bio' for Instagram?

You can use the Instagram 'link in bio' for several purposes. Here is a couple of ways you can use it:

• Guide followers to your best-selling products. (If you're using a "link in bio" tool, you can also share a URL to a custom landing page containing links to multiple bestseller products on your website).
• To hype up a product launch.
• To people to a landing page or a lead magnet.
• Offer a free sample or demo of your product.
• Promote a current sale or an upcoming discount.
• Get followers involved with a competition or a giveaway.
• Link to one of the latest pieces you’ve published.

How to add a link to your Instagram bio?

On mobile:

• Open your Instagram mobile app.
• Visit your profile by tapping the person icon on the bottom right.
• Tap "Edit Profile" at the top of the screen.
• Write a custom description in 150 characters or less.
• Add a brief link to your website in the form of yourdomain.com.
• Add links to other profiles by tapping "@" followed by the profile's handle.
• Add hashtags by tapping "#" followed by the hashtag you associate with.
• Tap "Done" to save your bio.
On instagram.com:

• Navigate to your profile by selecting your profile photo in the top right corner, followed by your profile from the dropdown list.
• Select the Edit Profile button.
• In the Website field, add your link by typing it in manually or copying and pasting it there from somewhere else.
• Scroll down and select Submit to save your changes.

Do bio links drive traffic?

When it comes to showcasing your brand and products, Instagram can be an extremely powerful channel, and you need to use its full advantage to your potential. Not using the Link in Bio will certainly limit your opportunities to drive direct traffic from Instagram, which will make it difficult for you to guide your audience to your website. Instagram has always allowed users to have one external link in their bio, making it a prime location to encourage visitors to click-through to your website, so why not use it?

But rather than simply inserting your website’s homepage URL, you should be harnessing this link to help further your business goals. When you start thinking about using your Instagram profile to drive traffic, you'll open up so many opportunities to grow your business, and the first place to start is by optimizing your bio link.

Why is link in bio not working?

If Link in Bio is not working, it’s because you’re not using it right. Not using it right means;

• You are not putting the link in the right section.
• You have not updated your Instagram yet.
• A bug caused your Instagram link in bio not working.
• It fails to load.
• Instagram blocked your link in bio.

5 Best Instagram Bio Link Tools for 2021!


Decktopus lets you create bio links that connect your audience to all your content. Imagine a link funnel where you can share your services, talk about yourself and share all business related links and not drag your audience from one page to another. You can both create a bio link and also attach other pages to your link with Decktopus. You can now receive payments, collect bookings, embed forms and keep track of click & view analytics through one platform only. Get your Decktopus link in bio!


RADAAR is an incredible tool for bio links and definitely one of the best at the moment. It's the perfect tool for you if you wish to engage your followers, publish unique content, and measure performance. This tool allows you to manage your social media from a single platform. The platform consists of tools like Scheduler, where you can plan and publish your link in bio or Instagram story. The calendar. Newsletter builder. Analytics. Social monitoring. Task Manager. If you’re serious about marketing, RADAAR is the way to go.

Sked Link

Sked Link allows you to link followers to your blog posts, email newsletter signups, website, products, and more. It offers the ability to customize or choose from existing themes, integrate with Facebook Pixel and Google Analytics, include UTM parameters, change links, and access link analytics.


Tap.Bio is a bio link tool that transforms a basic link into an interactive Instagram story, which is great for those accounts with a small following as you can’t add links to stories until you reach 10,000 followers. These individual stories are referred to as ‘cards' and can be used in a variety of ways, such as to show your Instagram posts, other social networks, e.g., Twitter and YouTube, or to link to external sources such as a website.


Linktree lets you optimize your landing pages using links to sites you want your audience to visit. These could be any social site, blog, online store, and others. The tool also allows you to share the link on other social sites, including Facebook and Twitch. Linktree’s top features include; Email integration, White label available, Customizable, Unlimited links, Link tracking, Retargeting, and Scheduled links.


Lnk.Bio allows you to create a mobilized landing page containing all of your links. You can add as many links as you want and add images to accompany them on the free plan. It uses an elegant style that blends in with Instagram’s UI design seamlessly. This tool offers features such as; Custom URL available, Unlimited links, Cross-link social media profiles, Link tracking, and White label available.

A complete solution for link management...

Create, manage, and track branded links to improve the click-through rate.

URL Shortener

Create, share, and track your links to get more clicks.
A URL shortener is a simple tool that converts a long link into a short one. Learn more.
Creating engaging social media posts to share content can drive traffic to your website. However, if you're including a long, complex link in every post you share, you may be forfeiting clicks, shares, and engagement. A shortened link is easier for your readers to click, copy, and share in their own posts, which can help your content gain organic exposure on social networks. Learn more.
No, you can create unlimited links. Learn more.
A URL Shortener tool lets you harness the power of your links by shortening, sharing, managing, and analyzing links to your content. Learn more.
Sure. After you're done creating a link, you'll have the option to edit it. Learn more.
Yes, the URL Shortener feature is free for all users. Learn more.