How can small businesses use Instagram effectively?

Social media platforms have become important marketing tools for modern businesses.

How can small businesses use Instagram effectively?

Social media platforms have become important marketing tools for modern businesses. Regardless of the industry, every business, big or small, is trying to use social media actively with the goal of increasing their sales. We can see that all types of businesses, from world-famous brands to newly established companies, devote specific budgets and labor resources to platforms such as Facebook, Twitter, and Instagram.
Instagram, without a doubt, is the most popular social media platform today. With Instagram, businesses can advertise and promote themselves, publish announcements, expand their target audiences, and increase the value of their brands. As an application used by billions of people in almost all countries of the world, Instagram is very important for businesses.

The intensive use of Instagram by businesses of all sizes has increased the competition on this platform. As a result, using Instagram with the right techniques is becoming more and more important. Businesses that use Instagram effectively enjoy more interaction than their competitors, and this is reflected in their sales figures. That makes it even more important for small businesses to use Instagram more effectively and purposefully. Let’s take a closer look at what the effective use of Instagram entails for small businesses.

Creating a business profile

The first and most important step is to begin using Instagram with a business profile. It doesn’t matter what sector you’re in, how many people you employ, or what you produce or sell. If you want to create a brand image in the public eye and improve that image every day but you don’t have a business account yet, you should create one immediately. In this way, you can observe the number of people who follow your business and the interest in your products more closely.

Writing an effective bio

Although it may seem like a simple detail, the bios of small businesses are very important in terms of being the first point of contact with Instagram users. Here you can give general information about your business and talk about your goals. You can also provide your business name, address, telephone, other contact information, and your website, if any. However, don’t let your bio get too long and make sure you only share the most necessary information; try to write only what Instagram users want to see here in the first step.

Regular sharing of posts

Post sharing is one of the most important applications in the use of Instagram. People and businesses can reach, influence, and attract others with the posts that they share. Small businesses should post regularly after starting to use Instagram with a business account. However, the timing is very important here. Posting too often or rarely posting will reduce the interest in your business.

Using hashtags

There isn’t much need to explain what a hashtag is, so let’s just review it briefly. On Instagram, the “#” symbol is called a hashtag, and by using it, users can focus their searches from broad topics to more precise ones. If you want your business to stand out in users’ searches, you should be sure to use hashtags that are specific to your business, brands, products, and services. You can also use up-to-date hashtags and share posts specific to those trends. As a result, you will be seen more frequently in users’ searches and you will make your business stand out.

Instagram stories

Stories are another indispensable application of Instagram. Stories are used to share images, articles, or videos, which are published for 24 hours; they are located at the top of the Instagram home page and are also displayed with your profile photo. After your followers see this, they can click on your profile photo to see what you have shared as a story. Once again, you can use this tool to share content that your followers are interested in or to direct them to new posts that you have shared. This will help your business account receive more traffic.

Analyzing the competition

Today, almost all businesses use Instagram, one of the most popular and powerful tools among digital marketing applications. For this reason, you need to create differences in your overall usage of Instagram to be better than your competitors on this platform. You should constantly analyze your competitors: review their profiles, bios, posts, stories, and comments regularly. By doing what they don’t do or can’t do, and fixing what they’re doing wrong or are missing, you will be using Instagram more effectively.

Instagram ads

Advertising is one of the most important issues for businesses to ensure sales of products and services and to improve brand value. Instagram is one of the best places to advertise because many people, including your target audience, use this app many times a day. By placing paid advertisements on Instagram, you can ensure that your business name, products, and services are seen more often by users. In advertising, you should filter your ad’s target audience and make sure that you reach the right people as much as possible.

DMs (Direct Messages)

DMs, or “direct messages,” are messages that Instagram users send to each other, which arrive directly in the recipient’s inbox. Even if you are using a business account, you shouldn’t hesitate to exchange DMs with your followers. You should make it a rule to reply to their messages as quickly as possible. Furthermore, you can communicate faster and more sincerely by sending your followers DMs. DMs are one of the most effective ways to contact users who have made negative comments on your posts and keep a close eye on the issue. In addition, using DMs to send promotions, coupons, or passwords that offer discount opportunities to your followers will strengthen the image of your business.

Responding to comments

All customers want to feel that the businesses they patronize care about them, and this is precisely the case on Instagram. People who have purchased a product or service from your business will want to comment on the posts you share with positive or negative input about it, and they will want to receive a response in return. Therefore, if you want to strengthen your bond with your customers, you should reserve special time for this if necessary, and you should reply to all comments, or at least the ones that you consider important.

Believe in the power of videos

Only sharing photos or pictures on Instagram will make you boring after a while. You also need to use videos, which are becoming more and more popular on digital platforms, through your business account. You can be sure that videos on products and service promotion, relations with your stakeholders, or interviews and speeches will attract users’ attention. In this way, your interactions on Instagram will increase, and that will increase your brand value and your sales.

Don’t just share commercial posts

Even though you have a business account on Instagram and the first priorities for that account are your commercial goals, sharing posts only to make sales will actually affect your business profile negatively. When we look at world-famous big brands today, we can see that they successfully take this into account.
They want their brands to be perceived as if they are people with minds and thoughts, not mere commercial items. They know that they will affect people more this way. You should plan the posts that you will share from your business account with this in mind. Make sure that only a certain part of your total posts are shared with sales directly in mind; share the rest of your posts as if they are being published from a personal account.

Simplify your social media publishing...

Plan your content, collaborate, and publish automatically to save your time.

Social Media Scheduler

Simplify your social media publishing and save time.
A social media scheduler is a feature that lets you schedule your posts and will automatically publish them at a particular time or date on your specified social media accounts, whether that be Facebook, Instagram, LinkedIn, Pinterest, or Twitter. Learn more.
With RADAAR, you can create a post and schedule it to be published on Facebook (pages), Instagram (business accounts), Twitter, and LinkedIn (company pages) for now. Soon you'll be able to schedule posts on Pinterest, YouTube, and Vimeo. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Absolutely! You can reschedule, copy, or move any of the posts by using the drag & drop function. Learn more.
A powerful social media scheduling tool allows your team to work together and ensures your content is published without delays, even outside of office hours. That means you can streamline your workflow, stay focused, and save time. Learn more.
RADAAR supports all important post formats such as single pictures, videos, multiple pictures, and text at the moment. Limits are based on each network's API. Learn more.
Yes. You can easily collaborate with your team members and even invite your clients as guests to review, accept, reject, or give feedback on your scheduled content. There's no limit on invitations. Learn more.
Yes. You can easily export your scheduled posts in PowerPoint, Excel, or CSV format. Learn more.