How can you use the LinkedIn story feature?
How can brands and individuals use LinkedIn’s story feature? How is the story feature used within LinkedIn? Let’s look at the answers to these questions.
LEARN MORE SEE HOW IT WORKS As is known, LinkedIn is a highly professional medium for the business world. LinkedIn, which can be used by both job-seekers and employers as a kind of social media space, has millions of members worldwide. It maintains its popularity every passing year with its new features, and it is also very popular in world. In particular, LinkedIn has lately started to integrate features similar to those seen on Instagram and Facebook. With its most recently added features, this situation has become even stronger, and the most striking among these new features is undoubtedly the “story” feature.
Brands are already using the story feature very actively to reach members. With LinkedIn stories, it is possible to add videos of up to 20 seconds, and this time limit is expected to increase further in the future. Apart from videos, it is also possible to share photos, just like on Instagram. Thanks to texts, customized stickers, photos, and videos, the social media aspect of LinkedIn has grown more dominant. So, how can brands and individuals use LinkedIn’s story feature? How is the story feature used within LinkedIn? Let’s look at the answers to these questions.
Brands are already using the story feature very actively to reach members. With LinkedIn stories, it is possible to add videos of up to 20 seconds, and this time limit is expected to increase further in the future. Apart from videos, it is also possible to share photos, just like on Instagram. Thanks to texts, customized stickers, photos, and videos, the social media aspect of LinkedIn has grown more dominant. So, how can brands and individuals use LinkedIn’s story feature? How is the story feature used within LinkedIn? Let’s look at the answers to these questions.
How does the LinkedIn story feature work?
LinkedIn is currently a hot topic thanks to its brand new feature. With its long-awaited story feature, LinkedIn is now a much more colorful and dynamic place! The story feature was originally launched for trial purposes in countries such as the USA, Brazil, and France. Now this feature is available for all members. The LinkedIn story feature is especially important in the communication strategies of brands. Using the LinkedIn story feature is extremely easy, but it is also an important detail for members considering their professional identity. The story feature is a supportive element for creating an accurate and effective profile on LinkedIn.
You can start using LinkedIn’s story feature right away to build strong professional networks. Material shared in the LinkedIn story section is deleted after a certain period of time, just like on other social media platforms. This story feature aims to increase the interaction between employers and job-seekers. It is very easy to go to a relevant link thanks to the swipe-up feature in LinkedIn stories. However, it is not yet clear whether a verified badge requirement will exist for the swipe-up feature. When you post a story on LinkedIn, you can also specify exactly who can see it for 24 hours. You also have the opportunity to add your main links directly to your story.
What can you share in these stories?
The story-sharing logic on the LinkedIn platform is technically not that different from Instagram’s. To balance work and life, you can post photos and videos about breaking news, trends in the industry, or everything happening around you. On the other hand, you have the chance to express yourself in more detail by creating long-form posts. You can interact more quickly with potential people who might be interested in a topic through your stories. You can think of the story section as a means of building your own profile.
How should brands use the story feature?
LinkedIn has increased its social media quality with its new features, but the main purpose and motivation of this platform should not be overlooked. Brands should see it as a strong communication channel for their professional identity. LinkedIn advises brands to keep things professional. For this reason, you should share posts that are functional, useful, and open to feedback from everyone rather than focusing on individual interest.
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