Instagram SEO: 5 Ways to increase your visibility!

In the simplest of words, Instagram SEO is the process of optimizing content for increased visibility across the platform including the explore page and search results. You must gain a better understanding of Instagram’s algorithm to strategically post and get noticed by the right people.

For effective Instagram SEO, you must understand how Instagram’s algorithm works. It will allow you to utilize the knowledge to improve your social media performance. To take advantage of the algorithm, you need to know the key factors that are considered for ranking content. These are mentioned below.

Relevance to the Search Query

The main purpose of the algorithm is to match what people search for with top posts, profiles, tags, places, and audio. Each of these is split into a separate tab. It is crucial that your posts are relevant to the search query if you want to boost your visibility on Instagram. You can get this SEO factor right by adding the right caption for each post.

User Activity

Instagram aims to provide a highly personalized experience to its users. It is due to this reason that it considers your previous activity and ensures that it matches the display results. This means that you need to be active if you want to get noticed on the social media platform. Engaging with your audience should work wonders. Besides this, you should also create content that encourages users to engage with you.

Popularity Signals

Another SEO factor that you have to consider is popularity signals. Instagram uses popularity signals for searches with many relevant results. These signals help the platform determine what to show viewers. Some examples of popularity signals include the follows of an account and the number of likes and shares of the post. By improving your popularity signals, you can expect to boost your visibility.

To improve your Instagram SEO, here are some tactics that you need to adopt.

One of the top Instagram SEO tactics that you must utilize is creating an optimized profile. If your profile has not been optimized, you are missing out on a lot of traffic. It is the first step that you need to take to get your Instagram SEO game right. Some of the things that Instagram considers when evaluating your profile include your username, profile name, and bio. It is a good idea to add a keyword to your Instagram name or handle. Similarly, you must craft a bio that contains relevant keywords. You can browse through some popular Instagram profiles to master the art of creating the perfect profile.

When it comes to how content is ranked on Instagram, the keywords used in captions are considered. This is why you have to craft keyword-rich captions to ensure that your posts help you rank at the top. Add relevant keywords to get Instagram to promote your profile. Although Instagram has an entirely different algorithm when compared to Google, you must still use keywords to rank higher. However, you must never add too many keywords into your captions as it would backfire. You have to think carefully about your captions before you post anything on the platform. Make sure to conduct research into trending keywords to ensure that you are able to incorporate them into your post.

The easiest way to make your content accessible to users is by adding alt text. This is especially true when it comes to people who have visual impairments. Besides, alt text allows you to ensure that Instagram has a better understanding of your posts. You have to make keep the alt text short and sweet as creating a long alt text would make it difficult for Instagram to determine the purpose behind your post. You can go through some alt text examples to get an idea about how to craft the right alt texts. Otherwise, you would miss out on the opportunity.

If you are looking to gain visibility and create a voice of your own on Instagram then it is crucial that you start to work on your Instagram SEO skills. The above mentioned tips will help your posts reach more viewers and increase your bandwidth on Instagram.