Instagram SEO: 5 Ways to increase your visibility!

Instagram users share millions of posts daily. This is why it is easy for your ports to get lost in the ocean of content. In order to increase your online reach on the social media platform, you need to establish a strong Instagram SEO (Search Engine Optimization) strategy.
Instagram users share millions of posts daily. This is why it is easy for your ports to get lost in the ocean of content. In order to increase your online reach on the social media platform, you need to establish a strong Instagram SEO (Search Engine Optimization) strategy. Therefore, you first need to understand how SEO works on Instagram if you want to connect with your target audience. To help you get started, here is everything that you need to know.

What is Instagram SEO?

In the simplest of words, Instagram SEO is the process of optimizing content for increased visibility across the platform including the explore page and search results. You must gain a better understanding of Instagram’s algorithm to strategically post and get noticed by the right people.

Understanding SEO factors...

For effective Instagram SEO, you must understand how Instagram’s algorithm works. It will allow you to utilize the knowledge to improve your social media performance. To take advantage of the algorithm, you need to know the key factors that are considered for ranking content. These are mentioned below.

Relevance to the Search Query

The main purpose of the algorithm is to match what people search for with top posts, profiles, tags, places, and audio. Each of these is split into a separate tab. It is crucial that your posts are relevant to the search query if you want to boost your visibility on Instagram. You can get this SEO factor right by adding the right caption for each post.

User Activity

Instagram aims to provide a highly personalized experience to its users. It is due to this reason that it considers your previous activity and ensures that it matches the display results. This means that you need to be active if you want to get noticed on the social media platform. Engaging with your audience should work wonders. Besides this, you should also create content that encourages users to engage with you.

Popularity Signals

Another SEO factor that you have to consider is popularity signals. Instagram uses popularity signals for searches with many relevant results. These signals help the platform determine what to show viewers. Some examples of popularity signals include the follows of an account and the number of likes and shares of the post. By improving your popularity signals, you can expect to boost your visibility.

5 Instagram SEO tactics to increase your discoverability!

To improve your Instagram SEO, here are some tactics that you need to adopt.

Create an optimized profile!

One of the top Instagram SEO tactics that you must utilize is creating an optimized profile. If your profile has not been optimized, you are missing out on a lot of traffic. It is the first step that you need to take to get your Instagram SEO game right. Some of the things that Instagram considers when evaluating your profile include your username, profile name, and bio. It is a good idea to add a keyword to your Instagram name or handle. Similarly, you must craft a bio that contains relevant keywords. You can browse through some popular Instagram profiles to master the art of creating the perfect profile.

Craft keyword-rich and descriptive captions...

When it comes to how content is ranked on Instagram, the keywords used in captions are considered. This is why you have to craft keyword-rich captions to ensure that your posts help you rank at the top. Add relevant keywords to get Instagram to promote your profile. Although Instagram has an entirely different algorithm when compared to Google, you must still use keywords to rank higher. However, you must never add too many keywords into your captions as it would backfire. You have to think carefully about your captions before you post anything on the platform. Make sure to conduct research into trending keywords to ensure that you are able to incorporate them into your post.

Leverage the Power of Hashtags!

A great Instagram SEO tactic that you have to utilize is adding hashtags to your captions. You might not realize it now but hashtags make a huge difference. By adding the right hashtags, you can get discovered by your target audience and grow your online presence. Make sure to add relevant hashtags to both your stories and posts for maximum exposure. You must never miss out on an opportunity to add hashtags. It will help you take your Instagram performance to new heights. There are all types of hashtags that you can add. Keep an eye on trending hashtags to get your posts to trend. However, you must avoid stuffing as too many hashtags would have an adverse effect.

Add descriptive alt text to your Instagram posts...

The easiest way to make your content accessible to users is by adding alt text. This is especially true when it comes to people who have visual impairments. Besides, alt text allows you to ensure that Instagram has a better understanding of your posts. You have to make keep the alt text short and sweet as creating a long alt text would make it difficult for Instagram to determine the purpose behind your post. You can go through some alt text examples to get an idea about how to craft the right alt texts. Otherwise, you would miss out on the opportunity.

Consider Instagram collabs...

Improve your visibility with Instagram Collabs. Get another creative involved and collaborate with them to create interesting posts. It will allow you to gain access to their audience as well for better reach. By working with another creative, you can expect to generate more engagement as Instagram would aggregate the comments and likes of both accounts. It is an effective Instagram SEO tactic that you have to consider utilizing. As influencer marketing has taken over, you have to find an influencer or creative in your niche and convince them to collaborate with you. The results will make you realize why it is a great tactic.


If you are looking to gain visibility and create a voice of your own on Instagram then it is crucial that you start to work on your Instagram SEO skills. The above mentioned tips will help your posts reach more viewers and increase your bandwidth on Instagram.

Make your social media post more discoverable...

Finding the right audience has never been easier! Use the Hashtag Manager to search, find and save new templates of hashtags from getting your content in front of more people.

Everything you need to know about hashtags...

Here are some tips for leveraging the power of hashtags for your social media strategy...
A hashtag is a label for content. It helps others who are interested in a certain topic quickly find content on that same topic.
Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Hashtags are preceded by the # symbol, like #socialmedia or #digitalmarketing.
Hashtags are a really valuable tool in your social media marketing strategy. Using hashtags correctly can help your content be discovered and boost your brand's organic reach and engagement with your target audience.
Hashtags were first widely used on Twitter, but they have become common on other social media platforms, including Facebook, Instagram, LinkedIn and Pinterest.
A hashtag is created by including the symbol '#' in front of a word or words without spaces. (i.e., #radaar, #socialmedia)
A hashtag—written with a # symbol—is used to index keywords or topics on social media platforms. People use the hashtag symbol (#) before a relevant keyword or phrase in their content to categorize those content and help them show more easily in search.
Currently, the 10 most popular Instagram hashtags are as follows: #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme
Hashtags are everywhere. They are used by millions across all social media platforms. But the concept of tagging social media groups or topics with a hashtag is credited to one man, Chris Messina.