How to sell products on Pinterest?

Many businesses fail to realize the potential of Pinterest as a platform for promoting and selling products. Now, you might already use the website for looking up the latest recipes, DIY ideas, or motivational quotes. However, it is important that you understand that it can be used for a lot more than that.
Many businesses fail to realize the potential of Pinterest as a platform for promoting and selling products. Now, you might already use the website for looking up the latest recipes, DIY ideas, or motivational quotes. However, it is important that you understand that it can be used for a lot more than that. In fact, Pinterest can be used as a powerful online shopping tool as it would expose your brand to new potential customers. It will help you reach millions of users. All you need is compelling visual content. Thus, you can expect a high return on investment when you use it right. This post shares some of the top tips that will help you get better results by including Pinterest in your social media marketing campaign.

What is Pinterest Marketing?

Pinterest marketing involves the use of tactics for incorporating the platform into your social media marketing strategy for reaching new audiences and growing awareness for your brand and products. Pinterest Business attracts social media marketers for the following reasons.

• To reach an entirely new audience and grow an online presence.
• To generate more traffic for the business website or online store.
• To encourage more conversions including newsletter sign-ups, purchases, and ticket sales.

Now that you have a better idea about what Pinterest marketing has to offer, it is time to take a look at how you can use the platform to market your business.

Why you should sell products and services on Pinterest?

Unlike other social media platforms, you can use Pinterest to make sales directly on the platform. This means that your customers would not need to go anywhere to place an order. Currently, there are 5 ways users on Pinterest can shop such as

• Pins
• Search
• Boards
• Brand Pages
• Style Guides

Now that you have understood Pinterest marketing a little better, it is time to cover how you can market your business on Pinterest.

How to sell on Pinterest?

There are many ways to sell on Pinterest. This is why it is important that you create a social media strategy to get started. Creating a strategy provides a set of objectives that you need to achieve. It ensures that you have a sense of direction. Once you have set your strategy, you can get straight to work. To help you learn the best ways to sell products on Pinterest, you need to follow the steps mentioned below.
Define your target audience

In order to make the most of Pinterest, you first have to understand your target audience. Some factors that you need to consider include location, interests, income, business profile, and age group.

Create a Pinterest business account

Next, you have to create your Pinterest business account. Having a personal account can be limiting as it only allows you to save pins and see trending topics. On the other hand, a business account reveals the best pins, offers access to analytics, and allows you to advertise on the platform.

Create high-quality images

The secret to succeeding on Pinterest is creating high-quality images. As Pinterest is considered a visual discovery engine, you will need to share compelling pictures to increase product sales. Make sure that each picture you post has your brand logo on it so that users can instantly recognize your business, save your pins, and make purchases.

Optimize content for Pinterest SEO

Similar to how you would need to optimize for YouTube, Facebook, Instagram, or any other social media platform, you have to focus on your Pinterest SEO. In fact, Pinterest has its own algorithm and acts as a visual search engine. It ranks pins based on a number of factors. This is why you have to conduct research into what type of content competitors share on Pinterest so that you can learn from them and create the perfect descriptions, titles, and pins.

Apply rich pins

In addition to the above, you should also apply rich pins as they show extra information on Pinterest along with standard pin information such as title, description, and photo. As rich pins make all the difference, you should not overlook them.

Take advantage of upgraded pins

If you think that the Pinterest algorithm would not feature your pins in the search results, you also have the option to promote your pins. It offers a great way for your brand and products to get noticed.

Place product pins in catalogs

The best way to increase sales is by using catalogs. This is why you need to place your product pins on them to boost conversions.

Share some social proof

To encourage customers to trust your business, you need to share social proof. It is crucial for influencing them to purchase from you.

Analyze your performance using Pinterest Analytics

The only way that you can improve your game on Pinterest is by using analytics. It will provide valuable insights that will ensure that you continue to grow your brand.

Use a scheduler to automate your content publishing

Since managing multiple social media accounts is not an easy task, you should use a scheduler to automate content publishing. It will allow you to plan your content, collaborate, and publish it at the right time automatically and help you save time in the process.

The scheduler will allow you to determine the best time for posting so that you can reach more people. Keep in mind that even the most amazing social media post will not offer the best results if you post it at the wrong time. Therefore, you must analyze your data to select the right time and use the scheduler to schedule posts accordingly.

Get the right hashtags for your content

By adding the right hashtags to your content, you get to expand your reach, boost brand awareness, target a specific audience, and keep up with the latest trends.

Use RADAAR to manage your Pinterest posts

RADAAR is a powerful tool that is designed to help you improve your social media game. It allows you to manage all your posts from a centralized platform to save time and better manage your social media accounts. Here are some of RADAAR's features that you can take advantage of to unleash your full potential online.

Plan and publish...

Plan and publish your content for Facebook, Instagram, Twitter, and LinkedIn from one simple dashboard.

Publish your content at the right time...

By using Best Time to Post feature you can share your content during the high-traffic times to maximize the odds of catching your audience's fragile attention.

Get the right hashtags for your content...

Whether you are a small business owner, influencer, agency, or just looking to improve your social media strategy, the Hashtag Manager is an essential tool to have.

Social Media Scheduler

Simplify your social media publishing and save time.
A social media scheduler is a feature that lets you schedule your posts and will automatically publish them at a particular time or date on your specified social media accounts, whether that be Facebook, Instagram, LinkedIn, Pinterest, or Twitter. Learn more.
With RADAAR, you can create a post and schedule it to be published on Facebook (pages), Instagram (business accounts), Twitter, and LinkedIn (company pages) for now. Soon you'll be able to schedule posts on Pinterest, YouTube, and Vimeo. Learn more.
Yes! But you need an Instagram business account connected to a Facebook page. Unfortunately, multiple pictures, stories, videos, and IGTVs are not supported due to API limitations. Learn more.
Absolutely! You can reschedule, copy, or move any of the posts by using the drag & drop function. Learn more.
A powerful social media scheduling tool allows your team to work together and ensures your content is published without delays, even outside of office hours. That means you can streamline your workflow, stay focused, and save time. Learn more.
RADAAR supports all important post formats such as single pictures, videos, multiple pictures, and text at the moment. Limits are based on each network's API. Learn more.
Yes. You can easily collaborate with your team members and even invite your clients as guests to review, accept, reject, or give feedback on your scheduled content. There's no limit on invitations. Learn more.
Yes. You can easily export your scheduled posts in PowerPoint, Excel, or CSV format. Learn more.

Find out more about the best time to post!

For some social media users, posting at a random hour is fine because they might be using it for fun. But if you are using social media to promote yourself or your brand, optimal timing is essential. Let's find out more about the best time to post!
It depends on the social media platform. Instagram, Facebook, YouTube, Twitter and many other social media channels have different type of audience. You can analyze each of them to decide what is the best to post.
To find out the best times to post for your social media account, sort your posts by your desired metric, such as likes, impressions, or engagement rate. This way takes time, you can also directly use a software for this purpose.
Every brand has its unique audience and its best time to post. Those times mean you can have the most reach, impressions and engagement from your audience.
Publish during peak times during the day, and you'll likely see more traffic and more engagement (comments and sharing).

Everything you need to know about hashtags...

Here are some tips for leveraging the power of hashtags for your social media strategy...
A hashtag is a label for content. It helps others who are interested in a certain topic quickly find content on that same topic.
Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Hashtags are preceded by the # symbol, like #socialmedia or #digitalmarketing.
Hashtags are a really valuable tool in your social media marketing strategy. Using hashtags correctly can help your content be discovered and boost your brand's organic reach and engagement with your target audience.
Hashtags were first widely used on Twitter, but they have become common on other social media platforms, including Facebook, Instagram, LinkedIn and Pinterest.
A hashtag is created by including the symbol '#' in front of a word or words without spaces. (i.e., #radaar, #socialmedia)
A hashtag—written with a # symbol—is used to index keywords or topics on social media platforms. People use the hashtag symbol (#) before a relevant keyword or phrase in their content to categorize those content and help them show more easily in search.
Currently, the 10 most popular Instagram hashtags are as follows: #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme
Hashtags are everywhere. They are used by millions across all social media platforms. But the concept of tagging social media groups or topics with a hashtag is credited to one man, Chris Messina.